Supplement Claims

Supplement claims are statements made by brands about the ingredients, benefits or effects of their supplement products.

These claims must be carefully reported, not misleading, and often require scientific backing to meet regulatory standards. Supplement claims such as “clinically tested” or “supports immune health” can shape consumer trust and influence purchasing behavior.

Want to learn more about different Supplement claims? Read our blog post: “Enhancing Your Brand: The Impact of Clinically Validated vs. Clinically Tested Claims on Supplement Products.”