Study on Iota's Body Serum by Citruslabs
Claim 1
95% said skin felt more moisturized
Claim 2
92% said skin felt more healthy
Claim 3
87% said skin felt smoother
About
Iota
Iota was created with a focus on whole-body health. Every formulation is designed with a proprietary blend of microbiome-balancing prebiotics and postbiotics that directly targets the root of skin health and helps address skin issues before they occur. An expansive composition of multivitamins and essential actives are thoughtfully curated based on compatibility and selected to optimize for radiance, firmness, hydration, and smoothness.
What is the Body Serum?
Iota Body Serum+ incldues a proprietary blend of microbiome-balancing prebiotics and postbiotics along with an expansive composition of multivitamins and essential actives.
Study design for
Iota
Iota utilized a consumer perception study design wherein 39 partiicpants used the body serum for 28 days. In this time, we worked with Iota to collect participant feedback through validated questionairres.
Study results for
Iota
Iota Body Serum+ was overwhelmingly well-received among users. 28 days of product use resulted in the significant improvement of an array of perceived skin benefits, both in the improvement of blemishes and enhancement of desirable skin characteristics.
Benefits of Clinical Research
Consumer perception studies are an efficient way to collect data about your product's performance. In Iota's case, their research generated marketable product claims that they have since been able to use on their website and in other advertising to demonstrate the clinical support behind their formula.
