Transform Research into a source of Product Pride: Maximizing ROI in Clinical Trials
By choosing the right study design, including the right methodologies, and integrating your research into your marketing efforts, you can boost your brand’s credibility and visibility, increase sales, and maximize your return on investment (ROI).
About the webinar
About the webinar
Over the past couple of years, clinical trials have become best practice in the health & wellness industry. Brands use clinical trials to stay compliant with FTC regulations, to make substantiated health claims, and also to gain consumer trust. Even though clinical studies are more accessible and more cost-efficient than ever before, they are still a significant investment. Unfortunately, many brands are not making the most of their research.
In this webinar, join Susanne Mitschke, CEO and co-founder of Citruslabs, Ellen O’Gorman, Principal Investigator at Citruslabs, and Travis Proctor, Director of Partnerships at Citruslabs, as we discuss maximizing the full potential of your clinical trials. This includes learning how to design your studies cost-effectively while still meeting your goals, interpreting and communicating your findings clearly, and integrating your research into a winning marketing strategy.
By choosing the right study design, including the right methodologies, and integrating your research into your marketing efforts, you can boost your brand’s credibility and visibility, increase sales, and maximize your return on investment (ROI).
Register now
2024-06-20
10:00 am PT
You'll learn:
- Study Design Basics: We'll cover different study designs, such as randomized controlled trials (RCTs), crossover studies, single-group studies, and perception studies. We will also talk about what open-label means, what blinded is, and how to choose between a placebo group and a control group in your study. - You'll understand the pros and cons of each approach, enabling you to choose the most suitable design for your specific research goals.
- Common Misconceptions: We'll address common misconceptions about research in the health and wellness space, so you can make informed decisions for your brand.
- Wasted Opportunities: Many brands conduct successful clinical trials with overwhelmingly positive results but NEVER communicate them. We'll discuss why this happens and how to avoid it.
Why Transparency Matters: There are instances where brands might not be entirely transparent about their research findings. We'll discuss the importance of research transparency for building trust and credibility with consumers.
- Choosing your research partner: We will discuss what questions you should ask your potential research partners, how to pick your partner, and what to keep in mind for successful collaboration. Should you work with a University? Or should you pick a contract research organization (CRO), like Citruslabs, from the industry?
About the Speakers
Susanne Mitschke
Citruslabs
Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30 under 30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate which has won multiple awards and is often titled "the ultimate Alzheimer's app".
Citruslabs is the fastest-growing CRO (contract research organization) for brands.
Citruslabs' mission is to provide brands with affordable clinical studies to create research-backed product claims that drive business growth. Brands like HUM Nutrition, Supergut, Saie Beauty, Common Heir, and Your Super are trusting Citruslabs with their clinical studies.
Ellen O’Gorman
Citruslabs
Ellen O’Gorman, Principal Investigator at Citruslabs, has a diverse background in health science and communication. With a background in neurorehabilitation and a specific interest in the design of outcome measures, she is passionate about advancing healthcare practices. Ellen's valuable experience includes designing clinical trials for Investigational New Drug products in the pharmaceutical and regenerative medicine industry, contributing to the development of innovative therapies. Ellen’s commitment to evidence-based practices and compassionate healthcare drives her to make a meaningful impact on individuals and communities alike.
Travis Proctor
Citruslabs
Travis Proctor, Director of Partnerships at Citruslabs, is a highly experienced professional in the field of clinical trial partnerships, known for his expertise in guiding wellness brands through the initial stages of planning and designing their clinical trials. As the Director of Partnerships, Travis plays a pivotal role in meeting with wellness brands to discuss their specific requirements and provide valuable insights to ensure successful outcomes. With a deep understanding of the intricacies involved in clinical trial budgeting, study design, and choosing the most appropriate research study for a brand’s desired results, Travis is a trusted advisor for many wellness brands. His extensive knowledge and experience enable him to address the most commonly asked questions from brands, helping them make informed decisions about their clinical trial journey. Travis is known for his ability to simplify complex concepts, making it easier for brands to understand the budgeting requirements and the overall clinical trial process.