Tag: healthclaims
Cosmetic brands do not win on formulation alone. They win on how clearly they can prove and communicate results. The challenge is knowing which claims actually matter to consumers and how to support them with credible data. This guide breaks down the most valuable cosmetic claims and how to validate them through research that consumers trust. Cosmetic research claims are measurable or perceivable product benefits that can be supported by data. The most important claims focus
By Ben Brockman
Ever stared at a bottle of face serum or a jar of pet supplements and thought, “Can it really do all that?” You're not alone, and your customers are asking the same thing. These bold promises, known as label claims, are the billboard of your brand. They tell shoppers what to expect, why your product is special, and why they should trust you with their skin, health, or pets. But here’s the truth: catchy claims are only half the battle. The real magic? Being able to prove them
By Ben Brockman
Fish oil continues to dominate the supplement market, renowned for its wide array of health benefits, ranging from cardiovascular support...
By Ben Brockman
Clean beauty continues to dominate the personal care market, and natural deodorants remain a top-performing category. As consumer...
By Ben Brockman