Tag: marketing
In a world dominated by digital ads and social media, traditional marketing still holds an indispensable place in the playbook of Consumer Packaged Goods (CPG) brands. From memorable TV commercials to in-store promotions, traditional strategies not only enhance visibility but also build trust and loyalty among consumers. For CPG brands incorporating clinical trials into their claims, traditional marketing becomes a powerful tool to highlight scientifically validated benefits,
By Ben Brockman
Formula changes are a natural part of product innovation, whether prompted by new ingredient research, evolving customer expectations, or sustainability goals. For consumer brands, especially in the supplement, skincare, and wellness spaces, these updates are an exciting opportunity to revitalize marketing campaigns. But they must be handled carefully. In this guide, we break down best practices for ethically and effectively marketing a formula change, including how to commun
By Ben Brockman
In the wellness industry, the right claim can make or break a product. But saying the wrong thing, like hinting that your supplement...
By Ben Brockman
CPG brands are in a constant fight for attention, on shelves, in feeds, and across every digital touchpoint. With so many options...
By Ben Brockman