Best Practices for Marketing a Formula Change
Formula changes are a natural part of product innovation, whether prompted by new ingredient research, evolving customer expectations, or sustainability goals.
By Ben BrockmanTag: marketing
How Traditional Marketing Powers CPG Product Success
In a world dominated by digital ads and social media, traditional marketing still holds an indispensable place in the playbook of Consumer Packaged Goods (CPG) brands. From memorable TV commercials to in-store promotions, traditional strategies not only enhance visibility but also build trust and loyalty among consumers. For CPG brands incorporating clinical trials into their claims, traditional marketing becomes a powerful tool to highlight scientifically validated benefits,
By Ben BrockmanHow to Correctly Use Structure-Function Claims
In the wellness industry, the right claim can make or break a product. But saying the wrong thing, like hinting that your supplement...
By Ben BrockmanCPG Advertising Trends That Are Redefining Consumer Engagement
CPG brands are in a constant fight for attention, on shelves, in feeds, and across every digital touchpoint. With so many options...
By Ben Brockman