Tag: productclaims
Ever stared at a bottle of face serum or a jar of pet supplements and thought, “Can it really do all that?” You're not alone, and your customers are asking the same thing. These bold promises, known as label claims, are the billboard of your brand. They tell shoppers what to expect, why your product is special, and why they should trust you with their skin, health, or pets. But here’s the truth: catchy claims are only half the battle. The real magic? Being able to prove them
By Ben Brockman
These days, the pet aisle is packed with products claiming to support everything from digestion to joint health. But not all pet product claims are created equal, so how can you tell what really works? That’s where clinical evidence comes in. Pet product claims, whether for calming supplements, joint support, or shiny coat formulas, must be backed by real data to earn the trust of modern pet parents. Without scientific support, claims like “supports mobility” or “boosts immun
By Ben Brockman
For consumer brands in the supplement space, understanding FDA requirements for supplement marketing is more than just ticking boxes,...
By Ben Brockman