Creating Product Claims: Think Like a Lawyer

​Learn the pros and cons of different clinical trial study designs and how they impact your ability to make certain product claims. Gain a general understanding of which types of claims are allowed, which ones are a big "no-no", and learn how clinical trials can make a difference in substantiating your product claims.

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Heather M. Bustos (Bustos Law Group) and Susanne Mitschke (Citruslabs) reveal how to create product claims for skincare/cosmetic, superfood & supplement brands without risking legal trouble.

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​​​Here's what we discuss:

• FTC’s revisions to dietary supplement advertising guidelines​

• Recent updates to cosmetic laws in Congress

• What makes a robust clinical study​​​

• Different forms of study designs (perception studies, single group clinical trials, crossover studies, and randomized control trials)

• Different methodologies to collect data as well as their advantages and disadvantages (for example, questionnaire only vs. bloodwork vs. objective skin measurements)

• Case studies from Bustos Law Group

• Strategies on what to do when you receive an FDA warning letter