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Study on Bite's Deodorant by Citruslabs

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Apart from being known for their toothpaste bites, they developed a deodorant, that is, exactly like their toothpaste, 100% plastic-free. And it is the first deodorant that achieved this. While developing their deodorant, which comes in many amazing scents, they worked with perfumers committed to transparency to create one-of-a-kind scents while focusing on sustainability and environmental practices.

What is the Bite natural Deodorant?

Bite has created a plant-based deodorant, in the hopes of creating something to tackle odor without harsh chemicals and plastic packaging. The deodorant is vegan, cruelty-free, includes only clean ingredients and comes with compostable refills. It boasts natural ingredients including coconut oil, castor seed oil, sunflower seed oil, shea butter, Vitamin E, and zinc ricinoleate.

How was the natural deodorant tested?

The aluminum and plastic free deodorant was tested using a consumer perceptions study across four weeks. During this time, 35 particiapnts used the deodorant daily and provided feedback on their experiences.

Did You Know?

Consumer Perception Studies differ from clinical trial in a few key ways:
1. These studies do not require ethical approval from an Institutional Review Board (IRB) like clinical trials do.
2. Consumer Perception studies use questionnaires that are not always scientifically validated, meaning while they can support your product claims, they do not technically classify as scientific research.

Benefits of Clinical Research for Bite and Other Brands

Consumer perception studies are a fantastic option for a wide variety of consumer brands, including skincare and supplement brands. This research method is a less intensive option than a traiditional clinical trial, but still provides brands with data about the perfromance of their product. These studies use scientifically validated questionnaires to collect data from real people testing out a product. These studies enable brands such as Bite to comply with regulatory authoritites while generating marketable product claims.

Study results for the natural Deodorant


85% of users said Bite Deodorant had a significantly higher satisfaction, performance, and quality than products they’ve previously used.

About Citruslabs

Clinical trials for consumer brands 

Citruslabs’ mission is to provide robust, affordable clinical trials for your brand. We are setting new standards for creating research-backed product claims for supplements, skincare products, devices, CBD products, health foods, and superfoods.

We can do it all

Study design

IRB process

Patient recruitment

Patient adherence 

Data collection

Data analysis

Product claims

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