Study on HUM's Flatter Me supplement by Citruslabs
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HUM - Bloating
HUM’s mission is to help you find your confidence and feel good in your skin and body. For them, it’s about always producing unique, ultra-targeted products formulated with verified clean ingredients and clinically tested actives to help you reach your wellness goals.
What is the Flatter Me supplement?
Flatter Me includes 18 digestive enzymes that break down carbohydrates, fiber, lactose, protein, and fats, including ginger, peppermint leaf, and fennel seed
How was the Flatter Me supplement tested?
HUM used a placebo-controlled crossover study design wherein each participant was assigned an identical test meal and either Flatter Me or a placebo supplement. Participants provided feedback and took waist measurements after taking the supplement and then eating the meal. This provides a comparison between using the test product and abstaining from it, allowing HUM to demonstrate the effects of their formula.
What is a Comparative Crossover Study?
In comparative crossover studies, participants are randomly assigned to one study group (usually either the test product or a placebo) and are switched to the other study group at some point during the trial. This exposes participants to both experimental arms, and provides researchers with thorough data comparing the effects of the test product versus a control product on each individual. These designs are useful in that they reduce the potential for skewed results deriving from individual differences (for instance, the impact of different lifestyles, ages, sexes, or other such variables.)
Benefits of Clinical Research for HUM and Other Brands
Comparative crossover studies such as this one by HUM are an effective way for brands to highlight their formula's powerful impacts. These clinical studies grant consumers essential context for the changes to their well-being that a supplement provides.
Study results for HUM's Flatter Me supplement
Overall, participants experienced a significant reduction in bloating when using Flatter Me compared to the placebo condition in this trial. On average, participants had a positive experience with the supplement and wanted to continue using the supplement. This controlled, well-designed study provides ample evidence of the effectiveness of the test product.
About Citruslabs
Clinical trials for consumer brands
Citruslabs’ mission is to provide robust, affordable clinical trials for your brand. We are setting new standards for creating research-backed product claims for supplements, skincare products, devices, CBD products, health foods, and superfoods.
We can do it all
Study design
IRB process
Patient recruitment
Patient adherence
Data collection
Data analysis
Product claims