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Study on Iota's Body Serum by Citruslabs

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Iota was created with a focus on whole-body health. Every formulation is designed with a proprietary blend of microbiome-balancing prebiotics and postbiotics that directly targets the root of skin health and helps address skin issues before they occur. An expansive composition of multivitamins and essential actives are thoughtfully curated based on compatibility and selected to optimize for radiance, firmness, hydration, and smoothness.

What is the Body Serum?

Iota Body Serum+ incldues a proprietary blend of microbiome-balancing prebiotics and postbiotics along with an expansive composition of multivitamins and essential actives.

How was the Body Serum tested?

Iota utilized a consumer perception study design wherein 39 partiicpants used the body serum for 28 days. In this time, we worked with Iota to collect participant feedback through validated questionairres.

Explaining Consumer Perception

Consumer perception studies, while not scientific, do offer brands valuable insight into people's experieces with their product. A consumer perception model typically involves participants testing out a product for a set duration (usually a few weeks or months) and self-reporting feedback through surveys. These surveys often present the different wellness concerns a brand is hoping to address, and asks participants to indicate whether they agree that the formula has had an effect.

Benefits of Clinical Research for Iota and Other Brands

Consumer perception studies are an efficient way to collect data about your product's performance. In Iota's case, their research generated marketable product claims that they have since been able to use on their website and in other advertising to demonstrate the clinical support behind their formula.

Study results for Iota's Body Serum


Iota Body Serum+ was overwhelmingly well-received among users. 28 days of product use resulted in the significant improvement of an array of perceived skin benefits, both in the improvement of blemishes and enhancement of desirable skin characteristics.

About Citruslabs

Clinical trials for consumer brands 

Citruslabs’ mission is to provide robust, affordable clinical trials for your brand. We are setting new standards for creating research-backed product claims for supplements, skincare products, devices, CBD products, health foods, and superfoods.

We can do it all

Study design

IRB process

Patient recruitment

Patient adherence 

Data collection

Data analysis

Product claims

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