Clinical Studies for Pet Health Brands: Your Most Underused Marketing Advantage

Using clinical studies in marketing is currently the best-kept secret in pet health. Citruslabs is here to ruin that. We have been around for long enough to know that pet health is where the human supplement industry was ten years ago. Most pet health brands are making the same claims with the same language from the same playbook. "Clinically formulated." "Vet recommended." "Made with science." Cool. So is everyone else. The brands pulling away, i.e. the ones getting into retailers, closing rounds, and converting at rates that make their competitors nervous, aren't doing it with better packaging. They're doing it with clinical data. Real studies. Real results. Real language no one else in their category can use. And no, your competitor can't use your study results for their marketing. This is not how this works. And also no, this isn't an FDA thing. You don't need a pharmaceutical background, a research team, or a seven-figure budget. You need about an hour with us. Brands like Brutus Broth, Wuffes, Knead, 5Strands, Equine74, and Dog is Human have already done it. Now it's your turn. No PhD required. No slides you'll forget by Thursday. Just a practical, honest breakdown of the process, and what it could mean for your brand. You'll learn Whether your product is even a candidate for a clinical study (most are) What a study actually costs (spoiler: probably less than your last influencer campaign) How to design a study that gives you marketing ammunition, not just a PDF that collects dust The exact process from "should we do this?" to "here's a product claim we can put on every channel" Why retailers and investors are starting to ask for this, and what happens when you don't have it About the speaker Susanne Mitschke is the CEO and Founder of Citruslabs, the leading provider of clinical trials for consumer brands. Under her leadership, Citruslabs has powered over 500 clinical studies for 300+ brands. Susanne holds a Master of Public Health from Harvard T.H. Chan School of Public Health, specializing in epidemiology, biostatistics, and clinical trial design. Susanne has been named Forbes 30 Under 30 twice, appeared on the Inc. Female Founders 500 list twice, and Citruslabs was recognized as an Inc. 5000 company in 2025.