Clinical Trials: How to create claims for cosmetic and beauty brands
Speaker: Cary, Susanne Mitschke — Common Heir, CEO Citruslabs
Type: On-Demand
Learn why Common Heir decided to go the extra mile and is looking for clinical results while launching their line of clean beauty products, and why the team believes that brands can increase their chance of success through implementing research-backed product claims into their marketing.
- Common Heir's brand story and why they are building their brand around research
- Clinical trials vs. consumer perception studies
- When to conduct a clinical trial (timing)
- How to design a clinical trial
- Setting expectations
- What makes a great clinical trial
- Managing a clinical trial
- Creating claims that are research-backed