Inside Semaine: The rise of science-backed brands with Matt Crane from Semaine
Speaker: Matt Crane, Susanne Mitschke — Semaine, CEO Citruslabs
Type: On-Demand
Get insights into the motivation behind Semaine's determination to seek clinical validation, and explore why the team is convinced that incorporating research-backed product claims into marketing efforts can amplify brands' likelihood of growth.
- Semaine's brand story and why they are building their brand around research
- Clinical trials vs. consumer perception studies
- When to conduct a clinical trial (timing)
- How to design a clinical trial
- Setting expectations
- What makes a great clinical trial
- Managing a clinical trial
- Creating claims that are research-backed