Raising Capital: Does Clinical Validation Help You Raise Money?
Speaker: Susanne Mitschke, Alisa Vitti, Carolyn Simmons — CEO Citruslabs, Founder FLO Living, Venture Capitalist
Type: On-Demand
You've built something incredible. Your product works, your brand is growing, and now it's time to raise capital. But in the health and wellness space, standing out isn't easy. Every brand claims to have the next game-changing solution.
For investors and consumers alike, science can be a powerful trust signal. But does it actually drive sales? And when it comes to raising capital, does scientific validation give brands a real competitive edge?
In this open and insightful discussion, hosted by Susanne Mitschke, CEO of Citruslabs, you'll hear from Alisa Vitti (Founder, FLO Living), who is leveraging clinical research to elevate her brand, and Carolyn Simmons (Venture Capitalist), a seasoned investor who knows exactly what makes a brand fundable. This conversation will uncover what really matters when it comes to raising capital, standing out in your crowded industry, and deciding whether clinical validation is the right move for your brand.