Reality Check: 100% Results in Your Clinical Study Aren't Realistic

But if you know your product works, then why wouldn't the results reflect that? This webinar provides a reality check for marketing professionals and founders of wellness brands who are curious about clinical trials. Led by industry experts, we'll delve into why expecting flawless results can be unrealistic and how embracing nuanced outcomes can lead to more effective product messaging. You'll gain valuable insights into setting accurate expectations and leveraging clinical data to strengthen your brand's credibility. Join us to recalibrate your approach to clinical studies and discover the true potential of your wellness products. - How results are calculated - Consumer perception studies versus clinical trials - Variables that impact final results - How to craft a trustworthy story based on your results...even if they aren't what you expected Dr. Swathi Varanasi is an accomplished Principal Investigator bringing her boundless passion for clinical research and a diverse career spanning patient care, biotech, academia, and the CPG industry. Susanne Mitschke is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30 under 30 in 2018 and 2020.