The Rise of Science-Backed Brands - How to Create Research-Backed Product Claims
Speaker: Henry Simonds, Susanne Mitschke — ASYSTEM, CEO Citruslabs
Type: On-Demand
Gain deeper insights into how and why ASYSTEM sought out clinical research for their products, and why they believe that brands can increase their chance of business growth and consumer transparency through research-backed product claims.
- ASYSTEM's brand story and why they are building their brand around research
- Clinical trials vs. consumer perception studies
- When to conduct a clinical trial (timing)
- How to design a clinical trial
- Setting expectations
- What makes a great clinical trial
- Managing a clinical trial
- Creating claims that are research-backed