The Rise of Science-Backed Pet Wellness Brands
Speaker: Susanne Mitschke, Dr. Davide Stefanutti, Dr. Kathy Lewis — CEO Citruslabs, Veterinarian, Veterinarian
Type: On-Demand
Get an inside peek into the integral role of research-backed product claims in shaping the pet health industry and discuss strategies for navigating product claims, regulatory guidelines, and shifting consumer expectations.
Consumers now demand transparency and solid research behind the products they buy for their pets. The latest Citruslabs Pet Health Report 2024 reveals that a whopping 95% of consumers prioritize products backed by research for their furry companions.
In our webinar, Susanne Mitschke, CEO, and co-founder of Citruslabs, alongside Citruslabs' veterinarians, Dr. Davide Stefanutti and Dr. Kathy Lewis, will explore the evolving landscape of the pet health industry. They will highlight the integral role of research-backed product claims in shaping the pet health industry and discuss strategies for navigating product claims, regulatory guidelines, and shifting consumer expectations.
- Insights into the current state of pet health research
- The do's and don'ts of pet health research
- The potential of decentralized clinical trials and telehealth for pet health brands
- How to leverage clinical research in marketing campaigns
- Insights into evolving consumer preferences and the growing demand for transparency