The Role of a Control Group in Clinical Trials
If you've ever seen a skincare brand boast “clinically proven results” or a supplement promise “backed by science,” you might wonder,...
By Ben BrockmanCategory: clinical research
What We Know from Retinol Clinical Trials
Retinol is one of the most well-researched and widely used ingredients in modern skincare. From reducing wrinkles to supporting cell...
By Ben BrockmanIn Silico Testing in Clinical Trials: A High-Level Overview
In the fast-evolving world of product development, in silico testing is emerging as a powerful and innovative tool. By leveraging advanced computer simulations and modeling, this method is transforming how brands in industries like cosmetics, skincare, supplements, superfoods, and pet health validate their products. Here’s a high-level overview of what in silico testing is, its benefits, applications, and why it’s gaining momentum in clinical trials. What is In Silico Testing
By Ben BrockmanHow Long Do Clinical Trials Take?
If you are considering a clinical study for a health, wellness, or CPG product, one of the first questions you will ask is how long it will take. Timelines affect product launches, marketing plans, and regulatory confidence. Understanding what actually drives clinical trial length helps brands set realistic expectations and avoid costly surprises. Clinical trials typically take anywhere from 3 months to 2 years, depending on the study design, product type, and operational com
By Ben BrockmanHow to Avoid Participant Dropouts in Clinical Trials
Participant dropouts are one of the most common and costly challenges in clinical trials. When participants leave a study early, timelines slip, data quality suffers, and results can become harder to interpret. Dropouts in clinical trials happen when participants discontinue a study before completion, often due to burden, confusion, lack of engagement, or unmet expectations. You can reduce dropouts by designing participant-friendly protocols, setting clear expectations, maint
By Ben BrockmanWhat Are Adverse Events in Clinical Trials?
When conducting clinical trials, especially in the health and wellness space, it's vital to understand the concept of an "adverse event." These occurrences play a crucial role in trial evaluations, regulatory compliance, and the overall credibility of your brand. Whether you're testing a new skincare product, dietary supplement, or pet health solution, understanding adverse events can help you navigate clinical trials successfully. What Is an Adverse Event in Clinical Trials?
By Ben BrockmanWhat is eCOA in Clinical Trials?
As wellness, skincare, and supplement brands increasingly invest in clinical trials to support their product claims, one term that's gaining traction is eCOA. But what exactly is eCOA in clinical trials, and why should brands in the beauty and wellness space care? Whether you're developing a new collagen supplement, a probiotic for pets, or a clinically backed moisturizer, understanding eCOA can help you enhance trial reliability, consumer trust, and marketing transparency. W
By Ben BrockmanWhat Brands Need to Know About Bioavailability Testing
When it comes to health and wellness products, formulation often steals the spotlight, but here's the real question: Is your product actually doing what it promises? It’s not just about what’s in your supplement or superfood blend, it’s about what actually makes it into the bloodstream. That’s where bioavailability testing steps in as a key component. This underutilized yet powerful tool can mean the difference between a good product and a great one that delivers measurable r
By Ben BrockmanThe Role of Clinical Research Coordinators in Research Studies
Behind every well-run clinical trial is a skilled professional ensuring each step stays on track: the clinical research coordinator. These individuals are essential to the smooth and ethical operation of trials, managing everything from participant recruitment to regulatory compliance. Whether a trial is testing a new nutritional intervention, a medical device, or any product, clinical research coordinators are the ones translating complex protocols into well-executed studies
By Ben BrockmanWhat Clinical Trial Endpoints Mean for Your Study
You’ve seen the claims: “Clinically shown to reduce wrinkles by 30%” or “Backed by a clinical study.” But what makes these claims valid,...
By Ben BrockmanHow to Get IRB Approval for Your Trial
If you're planning a clinical trial for your supplement, skincare product, cosmetic, or wellness device, one of the first, and most...
By Ben BrockmanHow to Run Effective Pediatric Clinical Trials
Pediatric clinical trials play a critical role in ensuring that medications, supplements, and treatments are safe and effective for...
By Ben BrockmanWhy Third-Party Research Matters in Clinical Trials
In a marketplace saturated with bold promises and influencer hype, standing out isn’t just about flashy branding, it’s about credibility....
By Ben BrockmanHow to Choose the Right Biorepository Partner for Your Study
Today’s clinical trials are more dynamic than ever; faster timelines, diverse participant pools, and an explosion of data-driven...
By Ben BrockmanUsing Statistical Significance to Back Up Your Product Claims
If you've ever seen a product claim like “Clinically proven to reduce wrinkles by 30%”, you may have wondered, how do they know that?...
By Ben BrockmanWhat Are Palatability Tests and Why Do They Matter?
Whether you're developing a new pet supplement, a functional chew, or a nutritional gummy, one key question often determines product...
By Ben BrockmanWearables in Clinical Trials
When most people think of wearables like Apple Watches, Fitbits, or Garmin trackers, they think of fitness goals or sleep tracking. But...
By Ben BrockmanUnlocking the Power of Dog Research
From sniffing out treats to navigating complex emotions, dogs are endlessly fascinating, and they deserve the very best in care. That’s...
By Ben BrockmanHow a Pet Clinical Trial Can Elevate Your Product
As the pet care industry becomes increasing popular with supplements, calming chews, functional treats, and wellness devices flooding the...
By Ben BrockmanTracking Biometrics in Clinical Trials
Imagine proving your skincare serum reduces redness, not with before-and-after selfies, but with real-time data showing reduced...
By Ben BrockmanWhy Ingredient Transparency Is the Future of Ethical Branding
Ten years ago, most shoppers didn’t think twice about what was inside their moisturizer, protein powder, or pet vitamins. Today, the...
By Ben BrockmanHow to Correctly Use Structure-Function Claims
In the wellness industry, the right claim can make or break a product. But saying the wrong thing, like hinting that your supplement...
By Ben BrockmanMaking Sense of Nutrient Content Claims
When browsing the supplement aisle or shopping for superfoods and health beverages, you’ve likely seen phrases like “high in vitamin C,”...
By Ben BrockmanThe Rise of Remote Monitoring in Clinical Trials
Clinical trials have come a long way from traditional, site-based models. Today, remote monitoring clinical trials are reshaping how...
By Ben Brockman