Wearables in Clinical Trials

When most people think of wearables like Apple Watches, Fitbits, or Garmin trackers, they think of fitness goals or sleep tracking. But for brands in the wellness, supplement, skincare, and even pet health industries, wearables are quickly becoming powerful tools for clinical validation.

These smart devices are ushering in a new era of affordable, data-rich, and decentralized clinical trials, offering deeper insight into how products perform in real-world settings, and helping brands back up their claims with credible, measurable outcomes.

Why Wearables Matter in Clinical Trials

Wearables allow researchers and product developers to collect continuous, real-time data in a way that was previously only possible in clinical settings. This opens the door to:

• Decentralized trials where participants can be anywhere in the world

• Objective tracking of outcomes like sleep quality, heart rate variability, stress levels, skin temperature, and activity levels

• Increased compliance from participants due to passive data collection

• Enhanced transparency in product claims for marketing and regulatory purposes

This is particularly impactful in categories like:

• Supplements (e.g., tracking energy levels or stress reduction via HRV or sleep metrics)

• Skincare (e.g., monitoring skin hydration or flare-ups with smart skin patches or temperature sensors)

• Superfoods (e.g., analyzing impact on resting heart rate or inflammation markers)

• Pet health (e.g., tracking movement, sleep, or eating behavior through pet wearables)

Examples of Wearables in Wellness Product Trials

Here’s how brands are already tapping into wearable technology in their clinical research:

1. Sleep Supplements

Clinical trials on sleep aids now use wearables like the Oura Ring or Fitbit Sense to measure sleep latency, duration, and REM cycles, offering objective proof for claims like "fall asleep faster" or "improve sleep quality in 7 days."

2. Stress-Relief Products

Apple Watch's heart rate variability (HRV) and respiratory rate tracking are being used in studies for nootropics and adaptogens, offering a measurable marker for reduced stress response.

3. Skincare Products

Emerging wearables can measure skin hydration levels, UV exposure, and even detect micro-inflammation. Brands are using this data in trials for moisturizers, anti-aging creams, and sunscreen alternatives.

4. Pet Health Supplements

Pet wearables like Whistle™ or FitBark™ track activity, scratching, licking, and sleep. Trials using these devices can objectively measure outcomes in mobility supplements or allergy support formulas.

Decentralization & Accessibility

Traditionally, running a clinical trial required physical visits, lab time, and expensive logistics. Wearables drastically lower costs and simplify execution, making clinical testing more accessible for smaller brands or emerging product lines.

A few key benefits:

• Larger sample sizes without geographic constraints

• More natural behavior since participants are in their real environments

• Better participant retention due to convenience and lower burden

• Faster trial timelines with automated data syncing

Regulatory & Marketing Considerations

While wearables offer powerful data, it’s essential to integrate them thoughtfully in your clinical trial design to ensure validity and transparency.

• Use validated endpoints where possible (e.g., using HRV as a stress marker backed by literature)

• Ensure data collection methods are compliant with FTC guidelines for substantiating product claims

• Be transparent in marketing, say "measured by wearable technology" rather than overstating clinical outcomes

The Future is Wearable

Wearable technology is not just a consumer fad, it's a clinical game-changer for wellness and personal care brands. Whether you're launching a new superfood blend, a calming pet chew, or a skin-brightening serum, incorporating wearables into your clinical trial strategy can give you the data credibility and consumer confidence needed to stand out in a crowded marketplace.

Want to run a clinical trial powered by wearable tech? Explore affordable, decentralized options to validate your next product, and make claims your customers can trust.