Clinical trials and Research Blog

In the fast-evolving world of product development, in silico testing is emerging as a powerful and innovative tool. By leveraging advanced computer simulations and modeling, this method is transforming how brands in industries like cosmetics, skincare, supplements, superfoods, and pet health validate their products. Here’s a high-level overview of what in silico testing is, its benefits, applications, and why it’s gaining momentum in clinical trials. What is In Silico Testing

Launching a topical product comes with an unspoken promise. That promise is that the product will be safe and comfortable when used by real people, not just in theory. For consumer brands, especially in skincare, personal care, and wellness, patch testing is often the first meaningful step toward understanding how a product interacts with human skin. It helps brands move from assumptions to evidence early, when decisions are easier and less costly to change. What Is Patch Tes

When conducting clinical trials, especially in the health and wellness space, it's vital to understand the concept of an "adverse event." These occurrences play a crucial role in trial evaluations, regulatory compliance, and the overall credibility of your brand. Whether you're testing a new skincare product, dietary supplement, or pet health solution, understanding adverse events can help you navigate clinical trials successfully. What Is an Adverse Event in Clinical Trials?

Clinical trials are the gold standard for validating the safety and efficacy of skincare products and dietary supplements. Within this landscape, the crossover study design stands out for its unique ability to minimize variability and optimize study efficiency. In this blog post, we’ll explore what a crossover study is, how it works, and why it's particularly valuable for brands in the skincare and supplement industries. What is a Crossover Study? A crossover study is a type

Ever wonder why some wellness brands feel like they just get you? It’s not luck, it’s consumer insights. From supplements and skincare to pet health, the smartest brands are rethinking how they run clinical trials by listening to the voices that matter most: their customers. When real-world experiences meet scientific validation, innovation happens. But what exactly are consumer insights? And how are they driving innovation for clinical trials in the health and wellness space

In the world of dietary supplements, particularly vitamins, quality and safety are of the greatest importance. With an ever-growing market flooded with various brands and products, how can consumers be sure that the vitamins they purchase are both effective and safe? This is where 3rd party vitamin testing comes into play. This blog post will dive into the significance of 3rd party vitamin testing, how it works, and why it’s crucial for both consumers and brands. What is 3rd

Site engagement in clinical trials isn't just a buzzword, it’s the backbone of trial success. For sponsors and CROs, maintaining strong, collaborative relationships with sites is essential for maximizing patient recruitment, retention, and data quality. Now, with decentralized clinical trials (DCTs)  and digital solutions on the rise, the landscape of site engagement is rapidly evolving. Let’s explore how technology and strategic collaboration can reinvent how sponsors and si

You’ve seen the claims: “Clinically shown to reduce wrinkles by 30%” or “Backed by a clinical study.” But what makes these claims valid,...

Pediatric clinical trials play a critical role in ensuring that medications, supplements, and treatments are safe and effective for...

In a marketplace saturated with bold promises and influencer hype, standing out isn’t just about flashy branding, it’s about credibility....

From busy professionals to students and biohackers, more people are turning to nootropics, also known as "smart drugs" or cognitive...

When most people think of wearables like Apple Watches, Fitbits, or Garmin trackers, they think of fitness goals or sleep tracking. But...

From sniffing out treats to navigating complex emotions, dogs are endlessly fascinating, and they deserve the very best in care. That’s...

When you see a product claim like “Clinically shown to improve skin texture in 4 weeks,” do you ever wonder how many people actually...

Clinical trials have come a long way from traditional, site-based models. Today, remote monitoring clinical trials are reshaping how...

Clinical trials in 2025 look dramatically different from just a few years ago, but many of the underlying challenges are still present....

When you see the phrase "clinically tested" on your favorite skincare serum or dietary supplement, there's a team of experts behind that...

In the age of evidence-based marketing, ClinicalTrials.gov isn’t just a regulatory resource, it’s a powerful tool for transparency,...

Patient recruitment is tough. But, recruiting people 65+ is even tougher. Read here how CitrusLabs is recruiting patients 65+.

When brands boast “clinically proven” on their labels, what’s behind that claim? It’s not just clever marketing, it’s science. And at the...