Clinical trials and Research Blog

Ever wonder why some wellness brands feel like they just get you? It’s not luck, it’s consumer insights. From supplements and skincare to pet health, the smartest brands are rethinking how they run clinical trials by listening to the voices that matter most: their customers. When real-world experiences meet scientific validation, innovation happens. But what exactly are consumer insights? And how are they driving innovation for clinical trials in the health and wellness space

In the world of dietary supplements, particularly vitamins, quality and safety are of the greatest importance. With an ever-growing market flooded with various brands and products, how can consumers be sure that the vitamins they purchase are both effective and safe? This is where 3rd party vitamin testing comes into play. This blog post will dive into the significance of 3rd party vitamin testing, how it works, and why it’s crucial for both consumers and brands. What is 3rd

Site engagement in clinical trials isn't just a buzzword, it’s the backbone of trial success. For sponsors and CROs, maintaining strong, collaborative relationships with sites is essential for maximizing patient recruitment, retention, and data quality. Now, with decentralized clinical trials (DCTs)  and digital solutions on the rise, the landscape of site engagement is rapidly evolving. Let’s explore how technology and strategic collaboration can reinvent how sponsors and si

You’ve seen the claims: “Clinically shown to reduce wrinkles by 30%” or “Backed by a clinical study.” But what makes these claims valid,...

Pediatric clinical trials play a critical role in ensuring that medications, supplements, and treatments are safe and effective for...

In a marketplace saturated with bold promises and influencer hype, standing out isn’t just about flashy branding, it’s about credibility....

From busy professionals to students and biohackers, more people are turning to nootropics, also known as "smart drugs" or cognitive...

When most people think of wearables like Apple Watches, Fitbits, or Garmin trackers, they think of fitness goals or sleep tracking. But...

From sniffing out treats to navigating complex emotions, dogs are endlessly fascinating, and they deserve the very best in care. That’s...

When you see a product claim like “Clinically shown to improve skin texture in 4 weeks,” do you ever wonder how many people actually...

Clinical trials have come a long way from traditional, site-based models. Today, remote monitoring clinical trials are reshaping how...

Clinical trials in 2025 look dramatically different from just a few years ago, but many of the underlying challenges are still present....

When you see the phrase "clinically tested" on your favorite skincare serum or dietary supplement, there's a team of experts behind that...

In the age of evidence-based marketing, ClinicalTrials.gov isn’t just a regulatory resource, it’s a powerful tool for transparency,...

Patient recruitment is tough. But, recruiting people 65+ is even tougher. Read here how CitrusLabs is recruiting patients 65+.

When brands boast “clinically proven” on their labels, what’s behind that claim? It’s not just clever marketing, it’s science. And at the...

In an age where consumers demand both efficacy and evidence, brands are turning to clinical trials not just for validation, but for...

Imagine launching a groundbreaking skincare product with the promise of reducing wrinkles, only to realize your trial tested it on people...

Whether it's a collagen supplement, an anti-aging serum, or a probiotic for pets, clinical trials are the gold standard for demonstrating...

When brands dive into clinical trials to showcase how effective their products are, they often spotlight glowing results. But behind...