From Lab to Label: The Key for Building Trust and Preventing Consumer Skepticism

We explore best practices for making product claims, highlight key factors to consider when deciding which claims to pursue, and how to stay compliant with the FDA and FTC when making product claims.

Our panel of industry experts includes representatives from brands we’ve previously worked with (Cristina from Parable and Heather from Bustos Law Group) who share their insights and decision-making processes in these areas. ​Ultimately, you'll learn actionable steps for building trust, standing out in the crowded industry, and preventing consumer skepticism so that your brand can succeed.