Marketing vs. Science: How to Validate Your Hero Ingredient's Impact
You'll learn:
- Your expectations as a brand during the formulation process using hero ingredients
- The significance of testing and clinical trials in substantiating these ingredients' claims and their marketing potential
- How to launch your own beauty or skincare brand with a high-quality formulation
Understanding and meeting customer expectations is crucial for success in the skincare and cosmetics industries. The choice of hero ingredients plays a pivotal role during the formulation process. However, as a brand owner, how can you ensure that these ingredients are truly effective and deliver the desired results to your customers?
In this webinar, we navigate the complex world of clinical research, revealing how objective data about your hero ingredient can be your compass when creating marketing claims. From decoding clinical trials to translating research into relatable claims, we'll arm you with insights that help you better market your wellness products.