3 Challenges Wellness Brands Are Facing Today (And How to Overcome Them)
Overcoming challenges is part of being an entrepreneur, right? Learn how to overcome these three common challenges as a wellness brand today.
Bethany Schoengarth
Citruslabs Team
Posts by Bethany Schoengarth
The Top 7 Benefits of Clinical Trials for Supplement Brands
Supplement brands can greatly benefit from clinical trials, especially if they consider these seven benefits including evidence-based claims, gaining an advantage, and more.
Meet Dr. Scott Conger, Director of Clinical Research
Citruslabs welcomes a new addition to the research team, Dr. Scott Conger, Director of Clinical Research. We interview him to get his insight on trends and updates.
Why Science-Backed Wellness Products Win: A Look at Consumer Trust and Loyalty
Download our full report and get some insight into how generations and gender can impact the perception of your wellness product.
Regulatory Watchdogs: Your Brand’s Guidance on Pet Health Product Regulations
Pet health product regulations can be tough. Read about how the FDA, the AAFCO, and the USDA regulate various aspects of pet foods, treats, supplements, and more.
The Influence of Scientific Claims on Purchasing Decisions
We take a closer look at the highlights from our Consumer Report 2023 in this article. We uncover some of the findings that influence consumer purchasing.
Understanding the FTC's Endorsement Guides
The FTC's Endorsement Guides cover a wide-range of topics related to advertising wellness products. Read this article to gain a better understanding.
False Advertising: Don’t make Implied Claims!
The way you talk about your products can make or break your brand. That's right, I'm talking about the treacherous terrain of product claims, especially the sneaky ones - implied claims. Let's dive in and unpack these, ensuring you steer clear of them while still making your mark. What Are Implied Claims?Implied claims are indeed sneaky. They're not always obvious, but they're there, influencing your messaging and potentially getting you into trouble. These are the suggestions or hints about you
Explore the Regulations for Pet Wellness Products
Pet wellness products with health claims are regulated by the FDA. Understand what you need to back up your claims and stay compliant with regulatory agencies.
FDA Labeling Requirements for Cosmetics
MoCRA was signed into law in December 2022. These FDA labeling requirements will help you stay compliant with new regulations for cosmetic brands.
FTC False Advertising Examples: A Cautionary Guide for Marketers
We're sharing false advertising examples from the FTC that have landed even popular brands in the hot seat. Avoid these common mistakes when marketing!
Meet Dr. Mikita Arora, Physician Partner at Citruslabs
We’re thrilled to announce Dr. Arora, an accomplished physician, joining Citruslabs. Her expertise will be invaluable in boosting our research team's capabilities.
Effective Strategies for Advertising Health and Wellness Claims
Making health claims about your wellness product is a good strategy for driving sales but you'll need to know the regulatory laws surrounding these claims.
How to Become CBD Certified in the Wellness Industry
Learn how to become CBD certified in the wellness industry in order to grow your skincare or supplement brand. We have tips and actionable steps.
Glow Up: 10 Skincare Launch Ideas
Do you need skincare launch ideas to kick off your marketing brainstorm? We have 10 ideas to help you stay authentic to your brand while attracting customers.
The Importance of Clinical Trials in the Cosmetics Industry
Cosmetic brands can greatly benefit from clinical trials for their products. Find out why clinical trials are important in the cosmetic industry for your brand.
Superlativa's Scientific Journey to Uncover Stress and Mental Wellness Solutions
Superlativa is taking bold steps to enhance transparency and build consumer trust with a partnership with Citruslabs to test their supplement for mental wellness.
Consumer Perception Study vs. Clinical Trial Q&A by Dr. Swathi Varanasi
Dr. Swathi Varansi helps brands navigate the differences and benefits between clinical trials and consumer perception studies to test their wellness products.