Focus Group

A focus group is a guided discussion with a small group of people to explore opinions, perceptions, and reactions to a product, service, or idea.

Used in product development, branding, and marketing, focus groups help uncover personal drivers and consumer needs that surveys often miss. Whether you're testing a new product or a new concept, focus groups offer direct, real-time feedback that can drive decision-making.

Curious why focus groups are actually worth the investment? Check out our blog post: "How Focus Groups Unlock Valuable Product Insights."