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Congratulations to My Pet Life for Completing a Study with Citruslabs!

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My Pet Life

Pet Life Unlimited, founded and run by pet parents, stands for the kind and quality of care that pets and their parents deserve. Founded in 2001, the company focuses on pet products to be practical, functional, and superior in form and function. As a true cross-category, broadly accessible brand (available at Walmart, Target, etc.) Pet Life offers a wide variety of products which are superior (in style and substance) to the current offering that one needs for use on and around their dogs.

Research study for three pet health products

My Pet Life approached Citruslabs to conduct a consumer perception study to test the effectiveness of SmartPrints dog pad, Spray on Shampoo and Conditioner, and the dual action Stain and Odor Eliminator over a two-week period of time. Thirty participants were recruited to participate in the study, and 29 completed the trial.

Pet Health Products Tested with Care

In the course of the study, three products have been tested:

Smart Prints dog pads are designed to keep floors and textiles dry and clean.
Spray on Shampoo & conditioner promises to leave behind moisturized skin, shiny hair, and a light Vanilla Ginger scent for dogs.
Dual Action Stain and Odor Eliminator promises dual action and goes to work targeting and lifting away stains on hard or soft surfaces.

The importance of research-backed product claims

In the world of pet health and wellness brands, the importance of research-backed product claims is paramount. Pet owners increasingly seek products with proven benefits supported by scientific evidence. These claims not only build consumer trust by ensuring safety and efficacy but also contribute to industry standards, emphasizing a commitment to evidence-based practices. Further, pet brands are, just as other wellness brands, liable by FTC and FDA regulations if making product claims that are not backed by science.

Consumer perception studies with animals

Consumer perception studies with pets analyze how people interpret and react to products for their animals, in this case dogs. Through surveys and experiments, researchers explore the influence of animal-related imagery on consumer attitudes and purchasing choices. These studies provide insights for businesses to create effective strategies aligned with consumer perceptions and values.

Study Results of My Pet Life

My Pet Life

As a result of testing all three products, the majority of participants would recommend the Spray Shampoo and Conditioner as well as the SmartPrints Pads, and the Stain and Odor Eliminator. Participants in this study also expressed interest in knowing where to buy the product and denoted that each product produced desirable outcomes.

About Citruslabs

Clinical trials for consumer brands 

Citruslabs’ mission is to provide robust, affordable clinical trials for your brand. We are setting new standards for creating research-backed product claims for supplements, skincare products, devices, CBD products, health foods, and superfoods.

We can do it all

Study design

IRB process

Patient recruitment

Patient adherence 

Data collection

Data analysis

Product claims

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