Study on Poppi's ACV drink by Citruslabs
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Poppi
Poppi is founded by husband and wife team Allison and Stephen, who created their flavored soda after Allison discovered how healing apple cider vinegar (ACV) was for her chronic digestion issues. The pair sought ways to make the prebiotic powerhouse ingredient more palatable and accessible for a wider range of people, and their naturally flavored fruit and ACV soda was born.
What is the ACV drink?
Poppi developed their own ACV-containing prebiotic soda composed of sparkling filtered water, apple cider vinegar, fruit juice, organic cane sugar, natural flavors and stevia. The soda comes in a variety of flavors like raspberry rose, grape, strawberry lemon, and more.
How does ACV support Gut Health?
This was a single-arm observational study over four weeks. Each day for the duration of the study, participants drank one 12oz can of Poppi in the morning, afternoon, or at lunch. Participants completed a survey at baseline, week two, and week four to provide information about their perceived gut health, skin health and overall experience with the product.
Superfoods vs Nutraceuticals
Superfoods and Nutraceuticals are two buzzwords in the consumer product industry, but what do they actually mean?
Nutraceuticals are any biologically active compounds extracted from food products that may provide health benefits. The compounds are worked into products such as supplements. Superfoods, on the other hand, are fresh or processed foods that may provide health benefits on top of their nutritional content.
Benefits of Clinical Research for Poppi and Other Brands
Unusual superfood products such as Poppi's ACV drink are popping (Poppi-ing?) up all over the place, making it more important than ever for brands to find ways to make their product claims stand out. Enter: Clinical studies and other forms of research. Scientific evidence should be used as the bedrock for superfood product claims in order for brands to be transparent and trustworthy toward consumers. Poppi's study with us allowed them to do just that!
Study results for Poppi's ACV drink
This single-group study demonstrated the efficacy of Poppi's ACV soda in reducing IBS symptoms, bloating, gassiness, heartburn, and other self-reported digestive issues. Additional benefits were found in participants' skin tone and texture.
About Citruslabs
Clinical trials for consumer brands
Citruslabs’ mission is to provide robust, affordable clinical trials for your brand. We are setting new standards for creating research-backed product claims for supplements, skincare products, devices, CBD products, health foods, and superfoods.
We can do it all
Study design
IRB process
Patient recruitment
Patient adherence
Data collection
Data analysis
Product claims