Evidence Over Hype:
How clinical proof fuels global growth for Australian wellness brands
Citruslabs industry report reveals how Australian brands are winning the wellness boom.
Ever catch yourself thinking, “My product is amazing, now how do I show it?” You know your formula works, but today’s buyers won’t settle for flashy marketing buzzwords. They want proof, real science-backed research that builds trust and sparks word-of-mouth both in Australia and beyond.
This report reveals how Australian health and wellness brands can turn clinical validation into a competitive edge, building stronger credibility at home and accelerating expansion into the U.S. market with clarity and confidence. Ready to swap claims for concrete results?
Why clinical proof matters more than ever
Health and wellness product validation for Australian brands
The global wellness industry is on track to exceed $8.5 trillion, but growth is no longer guaranteed. As expectations rise, brands need more than strong storytelling. They need scientific validation.
We surveyed over 1,000 wellness consumers across the U.S. and Australia. The result:
92% of U.S. shoppers and 75% of Australians are more likely to choose products that are clinically tested.
These are powerful insights for Australian brands, and they come with a clear call to action. With a reputation for quality already in place, clinical validation helps you go further: it turns trust into measurable advantage, strengthens retail and investor appeal, and positions your brand for global success.
What you'll learn
Inside the report, you’ll find:
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New consumer data from over 1,000 wellness shoppers across the U.S. and Australia, showing a clear preference for clinically tested products.
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The 4 C’s of effective claims: a framework to help your team craft clear, compliant, and consumer-friendly messaging.
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A practical strategy for U.S. expansion, including key market expectations and where Australian brands often get it wrong.
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Insights on trust-building: why product validation drives more than just compliance and how to make it a growth asset.
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A step-by-step overview of the clinical study process and how to use your results to support brand storytelling, retail conversations, and investor pitches.
Who is the report for?
This report is built for:
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Founders and brand leaders in the Australian health and wellness space.
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Australian teams responsible for marketing, compliance, or U.S. expansion strategy.
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Investors, accelerators, and partners seeking science-backed innovation.
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Any Australian brand ready to move beyond marketing claims and into proven credibility.
Why choose clinical trials with Citruslabs
At Citruslabs, we’ve transformed clinical research to be simpler, more efficient, and fully tailored to your brand’s needs. Our virtual and decentralized approach removes unnecessary costs and logistical hurdles, giving you access to diverse participants, reliable data, and actionable insights, quickly and effectively.
Flexible, cost-effective, and brand-focused, every study is designed around your goals and budget, no one-size-fits-all templates, only custom solutions. Whether it’s an RCT, single-group, or perception study, you retain full data ownership and can enhance your research with add-ons like biomarkers and before-and-after visuals for maximum impact.
Clinical trials for consumer brands
Brands love Citruslabs
Citruslabs delivers fast, affordable clinical research for health and wellness brands, turning data into evidence-backed claims. From expert skin grading to smart device tracking, we tailor studies to your goals—boosting sales, credibility, and retail success.
