Correlation vs. Causation: What to Look For in Clinical Trials
Understanding correlation vs. causation is key for making clinical claims that are honest, compliant, and backed by real science in health and wellness.
By Ben BrockmanBlog — Page 13
What Brands Need to Know About Recall Bias
Recall bias can distort clinical trial outcomes. Learn what it is, why it matters in consumer health research, and how to reduce its impact effectively.
By Ben BrockmanUnderstanding Retrospective Studies in Clinical Research
Discover the role of retrospective studies in clinical research for wellness brands. Learn how these studies work, their advantages, and when they're appropriate.
By Ben BrockmanWhat is Confirmation Bias in Clinical Trials?
Learn how confirmation bias can affect clinical trial outcomes and how consumer health brands can mitigate its impact to ensure credible results for making marketing claims.
By Ben BrockmanUnderstanding Subgroup Analysis in Clinical Research
Subgroup analysis in clinical research reveals how products perform in specific groups, helping brands create targeted, science-backed product claims.
By Ben BrockmanWhat are Case-Control Studies for Consumer Products?
Discover how case-control studies work in the context of health and wellness products. Learn why this study design is valuable for creating credible clinical evidence.
By Ben BrockmanUsing Prospective Studies to Validate Wellness Products
How prospective studies help wellness brands validate product claims and build trust with consumers through forward-looking clinical trial data.
By Ben BrockmanUnderstanding Expectation Bias in Clinical Trials
Discover how expectation bias impacts clinical trials in wellness and skincare, and learn strategies brands can use to ensure credible, unbiased results.
By Ben BrockmanHow a Longitudinal Study Validates Product Claims Over Time
Learn what a longitudinal study is, its benefits for health and wellness brands, and how it strengthens long-term product claims through credible research.
By Ben BrockmanHow Consumer Bias Shapes Perception in Clinical Research
Discover how consumer bias impacts clinical research outcomes and product claims in supplements, skincare, and wellness, and how brands can respond.
By Ben BrockmanWhy Open Access Journals Matter in Clinical Research
Open access journals boost clinical research transparency and brand trust. Learn why they’re essential for supplement, skincare, and wellness brands.
By Ben BrockmanWhat is a Cross-Sectional Study? A Guide for Wellness Brands
Learn what a cross sectional study is, how it works, and why it’s ideal for supplement, skincare, cosmetic, and pet health brands seeking fast clinical insights.
By Ben Brockman