How to Back Fish Oil Claims with Research
Fish oil continues to dominate the supplement market, renowned for its wide array of health benefits, ranging from cardiovascular support...
By Ben BrockmanBlog — Page 10
The Role of Biomarkers in Enhancing Clinical Trials
Clinical trials are essential for validating the safety and efficacy of a product before it reaches the market. Whether it’s a skincare...
By Ben BrockmanWhy Clinical Trials Matter for Natural Deodorant Brands
Clean beauty continues to dominate the personal care market, and natural deodorants remain a top-performing category. As consumer...
By Ben BrockmanInside Nootropics Clinical Trials
From busy professionals to students and biohackers, more people are turning to nootropics, also known as "smart drugs" or cognitive...
By Ben BrockmanThe Science Behind Treatment Groups
In the world of clinical trials, especially for wellness products like supplements, skincare, and superfoods, the treatment group plays a...
By Ben BrockmanWearables in Clinical Trials
When most people think of wearables like Apple Watches, Fitbits, or Garmin trackers, they think of fitness goals or sleep tracking. But...
By Ben BrockmanUnlocking the Power of Dog Research
From sniffing out treats to navigating complex emotions, dogs are endlessly fascinating, and they deserve the very best in care. That’s...
By Ben BrockmanHow a Pet Clinical Trial Can Elevate Your Product
As the pet care industry becomes increasing popular with supplements, calming chews, functional treats, and wellness devices flooding the...
By Ben BrockmanWhat Is a Digital CRO and Why It Matters for Modern Clinical Trials
The clinical trial landscape is evolving fast, and the rise of the Digital CRO is at the heart of this transformation. For brands in...
By Ben BrockmanWhy Ingredient Transparency Is the Future of Ethical Branding
Ten years ago, most shoppers didn’t think twice about what was inside their moisturizer, protein powder, or pet vitamins. Today, the...
By Ben BrockmanCreating Skincare Branding That Sticks
In a world where thousands of skincare brands compete for shelf space and screen time, what makes one truly stand out? Hint: It’s not...
By Ben BrockmanHow to Correctly Use Structure-Function Claims
In the wellness industry, the right claim can make or break a product. But saying the wrong thing, like hinting that your supplement...
By Ben Brockman