The way you talk about your products can make or break your brand. That's right, I'm talking about the treacherous terrain of product claims, especially the sneaky ones - implied claims. Let's dive in and unpack these, ensuring you steer clear of them while still making your mark. What Are Implied Claims?Implied claims are indeed sneaky. They're not always obvious, but they're there, influencing your messaging and potentially getting you into trouble. These are the suggestions or hints about you
Pet wellness products with health claims are regulated by the FDA. Understand what you need to back up your claims and stay compliant with regulatory agencies.
We're sharing false advertising examples from the FTC that have landed even popular brands in the hot seat. Avoid these common mistakes when marketing!
We’re thrilled to announce Dr. Arora, an accomplished physician, joining Citruslabs. Her expertise will be invaluable in boosting our research team's capabilities.
Making health claims about your wellness product is a good strategy for driving sales but you'll need to know the regulatory laws surrounding these claims.
Do you need skincare launch ideas to kick off your marketing brainstorm? We have 10 ideas to help you stay authentic to your brand while attracting customers.
Cosmetic brands can greatly benefit from clinical trials for their products. Find out why clinical trials are important in the cosmetic industry for your brand.
Superlativa is taking bold steps to enhance transparency and build consumer trust with a partnership with Citruslabs to test their supplement for mental wellness.
Dr. Swathi Varansi helps brands navigate the differences and benefits between clinical trials and consumer perception studies to test their wellness products.
