Blog — Page 2

Why Market Research is Crucial for CPG Brands

Consumer Packaged Goods (CPG) brands operate in a highly competitive landscape. Understanding your audience, competitors, and market trends is essential for staying ahead. Market research offers actionable insights that help refine product offerings, marketing strategies, and overall business decisions. Whether you're launching a new product or reevaluating an existing one, thorough market research ensures your efforts align with consumer needs and expectations. What Is Marke

By Ben Brockman

The Importance of Packaging in CPG Marketing

In the world of consumer packaged goods (CPG), marketing extends far beyond traditional advertising and digital campaigns. One of the most critical yet often overlooked components is packaging. Packaging is the first tangible interaction consumers have with a product, and in many cases, it can make or break a purchase decision. Let's explore why packaging plays such a vital role in CPG marketing and how brands can leverage it to enhance their market presence. CPG Packaging Fi

By Ben Brockman

Ensuring Compliance in Decentralized Clinical Trials

Decentralized clinical trials (DCTs) are transforming the way we approach clinical research by enabling more flexible and patient-centric methodologies. As companies embrace these trials for everything from supplements to skincare products, ensuring compliance in DCTs becomes essential. This blog will explore the critical elements of compliance in decentralized clinical trials and offer strategies to navigate these evolving landscapes successfully. What Are Decentralized Clin

By Ben Brockman

How Traditional Marketing Powers CPG Product Success

In a world dominated by digital ads and social media, traditional marketing still holds an indispensable place in the playbook of Consumer Packaged Goods (CPG) brands. From memorable TV commercials to in-store promotions, traditional strategies not only enhance visibility but also build trust and loyalty among consumers. For CPG brands incorporating clinical trials into their claims, traditional marketing becomes a powerful tool to highlight scientifically validated benefits,

By Ben Brockman

The Role of Pilot Studies in Clinical Trials

When it comes to clinical trials, a pilot study  is an invaluable tool for ensuring success. Acting as a trial run for the full-scale study, a pilot study allows researchers to refine methodologies, identify potential issues, and determine the feasibility of their research design. In industries like skincare, supplements, cosmetics, and pet health, conducting a pilot study can significantly improve the quality and credibility of claims, saving both time and resources in the l

By Ben Brockman

How ePRO Solutions Improve Clinical Trial Data Quality

Health and wellness brands are under increasing pressure to back up their claims with real evidence, not just testimonials or internal testing. At the same time, consumers care more than ever about how a product actually makes them feel, whether that is better sleep, improved digestion, or increased energy. Capturing those real-world experiences in a structured, credible way is where ePRO solutions come in. ePRO solutions (electronic Patient-Reported Outcome solutions) are di

By Ben Brockman

Patient Screening in Clinical Research

Patient screening is one of the most important steps in any clinical study, yet it is often misunderstood or underestimated. For health and wellness brands investing in research, how you screen participants directly impacts your timelines, data quality, and overall study success. Patient screening is the process of evaluating potential study participants against predefined eligibility criteria to determine if they qualify for a clinical trial. It ensures that only the right p

By Ben Brockman

How to Ensure Data Security in Decentralized Clinical Trials

Decentralized clinical trials (DCTs) have revolutionized the way clinical research is conducted. By utilizing technology to reach participants remotely, these trials have opened doors to faster enrollment, greater diversity, and enhanced convenience for both researchers and participants.  However, as with any technology-driven process, data security in decentralized clinical trials has become a critical concern. Protecting sensitive health information (PHI) while ensuring com

By Ben Brockman

Guide to Cosmetic Research: What Claims Matter?

Cosmetic brands do not win on formulation alone. They win on how clearly they can prove and communicate results. The challenge is knowing which claims actually matter to consumers and how to support them with credible data. This guide breaks down the most valuable cosmetic claims and how to validate them through research that consumers trust. Cosmetic research claims are measurable or perceivable product benefits that can be supported by data. The most important claims focus

By Ben Brockman
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