FAQs about Consumer Perception Studies
To address the gaps in knowledge many brands have about consumer perception studies, we’ll unpack some of the most common questions we hear about them
By Morgan CarpenterBlog — Page 22
The Demand for Transparency in Supplements
Supplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency and ingredient integrity.
By Morgan CarpenterTrend Watch: Marketing Superfoods with Health Claims
Superfood supplements are those that contain concentrated forms of nutrient-rich foods, also known as superfoods.
By Morgan CarpenterCase Study: Foria CBD Sexual Health Products
We were excited to work with Foria on clinical research for their range of CBD-based women’s sexual health products.
By Morgan CarpenterSkincare Brands' guide to Consumer Perception Studies
Skincare brands benefit from consumer perception studies to create product claims, explaining how they work and their advantages for brands and consumers.
By Morgan CarpenterSocial Media Content Ideas for Supplement Brands
For supplement brands, sharing clinical research online through social media can be a great way to educate consumers about the benefits of your product.
By Morgan CarpenterThe Importance of Skincare Product Claims
We overview the biggest factors playing into the importance of Skincare product claims.
By Morgan Carpenter6 Social Media Content Ideas for Beauty Brands
Beauty brands need to think beyond simple product promotions and instead focus on creating engaging, informative, and shareable content.
By Morgan CarpenterWorking With Influencers: FDA Guidelines
Working with social media influencers to promote your health and wellness brand online can be a great way to round out your marketing strategy.
By Morgan CarpenterBrand Feature: Joyspring Genius Drops
We conducted a clinical trial with Joyspring to test out their Genius Drops, a supplement aimed at improving focus and overall mood in children.
By Morgan CarpenterBody Positive Marketing for Beauty Brands
The body positivity movement encourages beauty brands to embrace “real” women that are representative of the majority of consumers.
By Morgan CarpenterPoppi's Product Claims: Clinically Supported
We highlight Poppi's study as an example of how brands can use clinical research to provide support for their supplement product’s health claims.
By Morgan Carpenter