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Poppi's Product Claims: Clinically Supported

Poppi’s Supplement Clinical Trial

We worked with Poppi, a small husband-and-wife brand with a passion for natural remedies, on testing out their probiotic supplement beverage-- DrinkPoppi. Their clinical trial tested the all-natural apple cider vinegar soft drink as a more viable (and tastier!) alternative to targeting bowel discomfort with apple cider vinegar alone.

Today, we’ll highlight their study as an example of how brands can use clinical research to provide support for their supplement product’s health claims. This is more relevant than ever, especially given the FTC’s latest guidance for evidencing supplement claims (which you can learn more about, here.)

Why did Poppi Pursue Research?

The DrinkPoppi product is designed to offer relief from chronic digestion issues, such as bloating or cramping, as well as improve skin clarity. Poppi decided to seek out research in order to validate these claims and further establish their brand as a science-backed option for those seeking natural remedies.

The Poppi team wanted to gather evidence that their soda provided real results in participants struggling with gassiness, bloating, and skin issues as a result of poor gut health.

Clinical Study Design

The Poppi trial utilized a single-group, open-label observational model -- which in simpler terms means there was one study group in which all 30 participants received samples of DrinkPoppi. This study operated with participant outcome methods of data collection, meaning participants were required to complete validated questionnaires at baseline and throughout their experience with the supplement.

This study design is a great choice for brands aiming to create health claims for their supplement products without investing as much time and money into a more rigorous model, such as a randomized control trial. The Poppi clinical trial involved an intervention period of only four weeks, keeping the participant burden very low while still generating plenty of data to back up their product claims.

Clinical Study Results

After their research with us, Poppi was able to report very positive results about their prebiotic soda. Overall, the majority of participants cited improvements in bowel discomfort and symptoms such as gassiness, bloating, and sensitivity after four weeks of using the test product. Further, the bulk of participants noticed improvements in their skin health and overall appearance.

Poppi can now use specific results obtained from participant data in order to support their product claims. For example, during the study, we found that 82% of participants reported less frequent bloating. This is a fantastic statistic to provide proof that their product works as they claim, and that research with people who struggle with the targetted gut health concerns largely yielded improvements.

Poppi: The Big Takeaways

The clinical research we conducted with Poppi on their DrinkPoppi apple cider vinegar soda revealed promising results about their formula’s effectiveness in treating bowel discomfort, digestion issues, and skin concerns. Their trial used a simple single-group design which allowed them to collect validated data using an intervention period of only four weeks.

After the results of their study were published, Poppi could use the tangible statistic created by analyzing their questionnaires in order to back up their claims about the soda’s performance. This is a fantastically effective way to promote brand trust and highlight the transparency in their formulas.

Want to create your own clinical trial?

Citruslabs provides a simple and affordable way to prove that your cosmetic products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.


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