The Science Behind Treatment Groups
In the world of clinical trials, especially for wellness products like supplements, skincare, and superfoods, the treatment group plays a...
By Ben BrockmanBlog — Page 11
Unlocking the Power of Dog Research
From sniffing out treats to navigating complex emotions, dogs are endlessly fascinating, and they deserve the very best in care. That’s...
By Ben BrockmanHow a Pet Clinical Trial Can Elevate Your Product
As the pet care industry becomes increasing popular with supplements, calming chews, functional treats, and wellness devices flooding the...
By Ben BrockmanWhat Is a Digital CRO and Why It Matters for Modern Clinical Trials
The clinical trial landscape is evolving fast, and the rise of the Digital CRO is at the heart of this transformation. For brands in...
By Ben BrockmanWhy Ingredient Transparency Is the Future of Ethical Branding
Ten years ago, most shoppers didn’t think twice about what was inside their moisturizer, protein powder, or pet vitamins. Today, the...
By Ben BrockmanCreating Skincare Branding That Sticks
In a world where thousands of skincare brands compete for shelf space and screen time, what makes one truly stand out? Hint: It’s not...
By Ben BrockmanHow to Correctly Use Structure-Function Claims
In the wellness industry, the right claim can make or break a product. But saying the wrong thing, like hinting that your supplement...
By Ben BrockmanFDA Requirements for Supplement Marketing
For consumer brands in the supplement space, understanding FDA requirements for supplement marketing is more than just ticking boxes,...
By Ben BrockmanThe Rise of Remote Monitoring in Clinical Trials
Clinical trials have come a long way from traditional, site-based models. Today, remote monitoring clinical trials are reshaping how...
By Ben BrockmanCPG Advertising Trends That Are Redefining Consumer Engagement
CPG brands are in a constant fight for attention, on shelves, in feeds, and across every digital touchpoint. With so many options...
By Ben BrockmanClinical Trial Challenges in 2025
Clinical trials in 2025 look dramatically different from just a few years ago, but many of the underlying challenges are still present....
By Ben BrockmanClinical Researchers in the Era of Evidence-Based Claims
Clinical researchers validate supplements, skincare, and wellness products, helping brands build trust through science and real-world clinical evidence.
By Ben Brockman