Today, we’ll continue to showcase clinical trials that we have had the opportunity to conduct for consumer brands with a feature on NakedPoppy, an eco-conscious skincare brand. This research can be an excellent opportunity for consumer brands to create science-backed health claims about their products and bolster their marketing strategy. Skincare brands are no exception to the rule -- clinical trials demonstrate the reputability and high performance of your products, encouraging consumer trust and drawing in new users.
NakedPoppy is a vegan and cruelty-free skincare brand that prioritizes high-quality products that wear well and look just as good on the skin as traditional formulas.
We teamed up with them to test out their Awaken eye cream, a clean skincare product designed to improve undereye skin health. Their eye cream aims to reduce the appearance of dark circles and create a smoother texture around the eyes with use over time.
We helped NakedPoppy run a 4-week single-arm consumer perception study that involved 35 female participants with normal skin who had concerns about undereye pigmentation and fine lines. Everyone involved in the study applied the Awaken eye cream under the eyes once a day and self-evaluated their experience. Participants were asked about their overall satisfaction with the product’s hydrating, depuffing, smoothing, and brightening effects.
After their consumer perception study, NakedPoppy received positive results from participants' feedback. The vast majority of study participants noticed improvements in the undereye area such as increased brightness, decreased puffiness, and a more hydrated appearance overall.
Their results indicate the safety and tolerability of the Awaken undereye cream, as well as its long-term benefits to the appearance of the skin.
NakedPoppy can now present their product with consumer-backed performance claims such as:
You can read more about the full study design and results, here.
NakedPoppy is a great example of how a clinical trial can e used to refresh your brand’s marketing efforts and to add validity to your product claims. Their research supports the Awaken eye cream as an effective option for improving undereye health, and customers will be more likely to trust in their formula’s performance after their trial with us.
Want to Create your own Skincare Clinical Trial?
Citruslabs provides a simple and affordable way to prove that your skincare products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so that you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.