Morgan CarpenterMar 15, 20233 minWhy Small Brands Need to use Product ClaimsClinical research to create product claims is vital for brands of all sizes, particularly given the recent updates from the FTC that...
Morgan CarpenterMar 13, 20233 min4 Tips for Using Product Claims in Skincare MarketingConsumers rely on product claims to make informed decisions about the skincare products they buy, which is why effective marketing of...
Morgan CarpenterMar 6, 20233 minThe Importance of Skincare Product ClaimsAs a skincare brand, pursuing clinical studies beyond what is strictly required to get your product to the market can feel unnecessary....