The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
If you are running a clinical study to support a product claim, one of the most important decisions you will make is choosing the primary endpoint. It shapes your protocol, your data analysis, and ultimately the claims you can confidently stand behind. This article explains what a primary endpoint is, how it works, how to choose one, and how it impacts your regulatory and marketing strategy. A primary endpoint is the main outcome a clinical study is designed to evaluate. It i
Microbiome testing is becoming a major focus for health and wellness brands, especially those in gut, skin, and immune health. But many teams are still unclear about what it actually measures and whether it is worth the investment. Microbiome testing is the analysis of microorganisms, such as bacteria and fungi, that live in a specific part of the body like the gut or skin. Brands use microbiome testing to understand how a product affects microbial balance, diversity, and com
Understanding supplement dosage is one of the most important steps when launching a new health product. The right dose impacts safety, effectiveness, label claims, and long-term brand credibility. Supplement dosage refers to the specific amount of an ingredient included in a product to achieve a desired effect safely. Brands determine the correct supplement dosage by reviewing existing research, evaluating safety data, and validating their formula through ingredient testing a
