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How Citrus can increase your patient retention rates

Last week, we gave insights into how Citrus can make your trial more cost-effective and underlined how research sites can save costs through deeper, personalized, and automated communication and workflows that enable staff to focus on what really matters instead of wasting time on administrative tasks. Today, we will take a look into how Citrus can increase your patient retention rates and enable you to drive profitability for future trials.

Automated engagement to drive retention rates

What we have found in a study withing our health app network is that the majority of patients signing up for a clinical trial are very excited to be part of it. How come, that in any given trials, there are increasing numbers of dropout rates and clinical trials are struggling with under-enrollment?

It all comes down to patient engagement and agile workflows. Many clinical trials try to implement patient-centric approaches, but following through with a patient engagement strategy that can be easily applied to existing workflows without adding additional work on research site staff can be tough. This is why we created Citrus, our fully integrated platform that puts patients in the center and makes your workflow more effective and agile. Citrus offers effective task management and engagement opportunities by creating multiple touchpoints to communicate and engage with patients without adding more work and leading to an increase in transparency, trust, and patient retention rates.

How does it not add more work to your staff, you might ask? Our platform offers personalized, automated campaigns to engage patients at any given time, sending them reminders, and keeping them in the loop about the process of the clinical trial. This enables research sites to spend more time on other tasks without having to worry about missing out on patient interactions. Besides that, Citrus also enables you to use our collaborative, prioritizing, and automated task management tool, which makes it easier to manage referrals, work more productive to hit enrollment targets, and follow patients’ paths through the recruitment funnel easier. This enables you also to proactively work on solutions for potential problems that could dissatisfy patients.

On top of that, the platform has a centralized communication hub that encourages two-way communication which creates a special relationship between potential study candidates and your staff, leading to higher trust, higher patient satisfaction, and a decrease in patient dropouts and thus higher patient retention.

Partner with accredited companies

Since 2015, our team has been hard at work raising awareness of clinical trials across the globe. A Forbes ‘30 Under 30’ company and a graduate of the renowned Techstar program in New York, Citruslabs is at the forefront of patient recruitment and retention technologies. With over 3 million patients now recorded on our databases, our patient recruitment dashboard is fast becoming the most efficient method of trial recruitment.

Now a #1 health app in 17 countries, our Mindmate app is helping to revolutionize the way we think about healthcare. Mindmate “[takes] senior care into the digital age” (Forbes, 2018) by providing people with the cognitive decline the essential tools to help them rebuild and maintain strong mental health. Trusted by millions of users, our health community continues to grow as the content available expands to the needs of individuals today.

With more than 200 research sites now using the Citrus platform to screen thousands of patients every month, researchers are now well on their way to finding new treatments for hundreds of different health conditions - something that just would not be possible without a technological solution. Make sure that your clinical trial is in the lucky 12% and turn that luck into guaranteed results with Citrus.

  • Interested in finding out more? Get in touch with us here, and check out our archives for all our top tips and tricks on running successful clinical trials in today's constantly changing industry.

Still a little unsure? Check out what our customers have to say about us here.


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