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How dog food testing can elevate your brand to market leadership



The demand for high-quality and scientifically-backed pet products is on the rise. As pet owners become increasingly conscious of their furry companions' health, the importance of well-researched and tested pet food cannot be overstated. In this blog post, we delve into the pivotal role that dog food testing plays in establishing a brand as a leader in the market, emphasizing the significance of clinical research and the challenges posed by the lack of scientifically backed product claims in the pet health industry.


The dog food industry at a glance

The dog food industry is experiencing unprecedented growth and transformation, driven by the evolving preferences and priorities of pet owners. With an increasing number of households treating their pets as cherished family members, the demand for high-quality and specialized dog food has surged. According to industry reports, the global pet food market is expected to reach new heights, with a compound annual growth rate (CAGR) of around 4.5% over the coming years. This growth is attributed to factors such as urbanization, rising disposable incomes, and an enhanced awareness of pet health. Within this dynamic landscape, the potential for market expansion is substantial, creating a lucrative opportunity for brands to not only meet but exceed the expectations of discerning pet owners. As consumers seek products that align with their pets' specific needs and health requirements, the dog food industry is positioned to explore new frontiers, making it an exciting and promising sector for aspiring market leaders. In this context, the role of dog food testing and research-backed products becomes even more critical in capturing and retaining a significant share of this expanding market.


The Importance of Clinical Research in Pet Health

Pet owners today are not just concerned about providing their pets with food; they are actively seeking products that contribute to their pet's overall well-being. Clinical research is the backbone of establishing the efficacy and safety of pet food products. In our currently released ‘Pet Health Report 2024’, a booming 95% of pet owners are more likely to purchase a pet health product if it's supported by solid scientific research. Rigorous testing ensures that the nutritional content aligns with the specific needs of different breeds, life stages, and health conditions.


However, despite the increasing awareness among pet owners, the pet health industry has been plagued by a lack of scientifically backed product claims. Many products on the market make bold assertions without substantial evidence, leading to skepticism among consumers. This lack of transparency can undermine the trust that pet owners place in the industry, creating a need for brands to prioritize research-backed products to differentiate themselves in the market.


The Role of Dog Food Testing in Building Trust

For pet health brands aspiring to be market leaders, investing in dog food testing is not just a regulatory requirement; it's a strategic move to build trust among consumers. Clinical research provides concrete evidence of a product's safety, nutritional value, and health benefits. By embracing transparency and showcasing research-backed claims, brands can establish credibility and distinguish themselves from competitors making unverified promises.


We can help you with clinical testing! 

And no–we don’t test ON animals, we test WITH animals. This means we work with pet parents who give their cats supplements and monitor their activity or other markers you want to measure. We can involve our veterinarians in a more in-depth analysis through telehealth visits as well. Check out what we can do together.



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