Clinical trials and Research Blog

The global pet care market is exploding. With sales expected to surpass $275 billion by 2030, brands in the pet space are facing more opportunities, and more competition, than ever before. Pet parents are no longer passive consumers. They research products, read labels, follow pet influencers, and expect high standards in quality, ethics, and transparency. To succeed in this environment, brands need to go beyond cute packaging or catchy slogans. Modern pet product marketing i

As more pet owners prioritize their dogs’ health and well-being, the demand for nutritionally balanced and safe dog food continues to...

For millions of people around the world, the dream of owning a cat is cut short by allergic reactions: itchy eyes, sneezing, and even...

From sniffing out treats to navigating complex emotions, dogs are endlessly fascinating, and they deserve the very best in care. That’s...

As the pet care industry becomes increasing popular with supplements, calming chews, functional treats, and wellness devices flooding the...

The demand for high-quality and scientifically-backed pet products is on the rise. As pet owners become increasingly conscious of their...

Pet products need to undergo clinical research in much the same way as the supplements we take, but often new pet brands can be unsure of...