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The Rise of Research: Why Brands Can't Ignore It


a woman shopping for wellness products

Consumers are becoming increasingly discerning about the products they choose to incorporate into their daily routines. With a growing emphasis on personal health and well-being, consumers are showing a clear preference for research-backed products that are supported by scientific evidence. We've shared more about this shift in consumer preference in our Consumer Report.


This shift is driven by factors like product efficacy, trust, and the desire for informed decision-making. Let's explore why more consumers choose research-backed products and the benefits of this trend for both consumers and wellness brands.


Product Efficacy and Effectiveness

One of the primary reasons why consumers are favoring research-backed products is the assurance of product efficacy. Scientific studies provide evidence that the ingredients and formulations used in these products have been tested and proven to meet specific wellness objectives. Whether it is a supplement, skincare product, or health device, consumers want assurance that what they are using will deliver the desired results. Research-backed products provide this assurance, giving consumers confidence in their purchasing decisions.


Especially in troubling economic times, consumers are hypersensitive about their budgets. Wellness products can often be seen as a luxury item and consumers are even more critical about the value these items provide in their daily lives. If they can't justify the cost, they'll likely skip the purchase.


Trust and Transparency

Trust is a crucial factor in consumer decision-making, especially when it comes to investing in their well-being. Research-backed products demonstrate a commitment to transparency and accountability that resonates with consumers. By relying on scientific evidence, your brand is instilling trust by showcasing a rigorous approach to product development and safety. Consumers are more likely to trust and develop loyalty toward brands that provide well-documented claims and support their products with scientific evidence.


Additionally, when you put your product to the test in a clinical trial or consumer perception study and let consumers peek behind the curtain, you're harnessing a massive opportunity for trust-building with your audience. Sharing some study details like your study participant size, duration of the trial, and your results gives your consumer the utmost confidence that the results can be repeatable.


Informed Decision-Making and Educational Empowerment

Research-backed products enable consumers to make informed decisions about their health and wellness journey by equipping them with reliable information. As consumers become more health-conscious, they seek products that align with their individual needs and are backed by scientific research. These consumers actively look for resources that explain how products work, what ingredients are used, and what benefits can be expected. When your brand prioritizes research-based claims with clear supporting evidence you empower consumers to take charge of their well-being.


Gaining a Competitive Edge

For wellness brands, aligning themselves with scientific research not only helps gain the trust of consumers but also offers a distinct competitive advantage. In a crowded market, research-backed claims differentiate your brand from your competitors and position you as an industry leader. Consumers are more likely to choose products that offer credible and proven benefits. By investing in scientific research and leveraging those findings, wellness brands can build brand reputation, attract new customers, and retain existing ones in a highly competitive landscape.



As consumers prioritize their health and seek products that support their well-being, the demand for research-backed products with claims supported by scientific evidence continues to grow. With a focus on product efficacy, trust, informational transparency, and informed decision-making, consumers are actively seeking brands that deliver on these expectations. For your wellness brand, embracing a science-first approach ensures your products are credible and positions you for growth and success in an increasingly educated and discerning consumer market.


By investing in research and incorporating scientific evidence into product development and marketing strategies, you have the opportunity to build strong relationships with your target audience, foster trust, and pave the way for a healthier and more informed future.


Want to gain a competitive advantage?

Citruslabs provides a simple and affordable way to prove that your products actually work. As digital CRO, we design a clinical trial that is right for you and your budget, so you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish.


Ready to get started? Let's talk! You can contact us here.


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