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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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The Impact of Contract Research Organizations on Healthcare Innovation
In today’s healthcare landscape, innovation is key to meeting the growing demands of patients, consumers, and professionals alike. One...
Ben Brockman
Sep 16, 20244 min read
Strategies for Patient Recruitment in Decentralized Clinical Trials
Decentralized clinical trials (DCTs) are revolutionizing the way clinical research is conducted. By leveraging digital tools and remote...
Ben Brockman
Sep 13, 20244 min read
Global Expansion: The Role of CROs in International Clinical Trials
In the world of clinical trials, global expansion is becoming increasingly important. As companies look beyond domestic markets to...
Ben Brockman
Sep 6, 20244 min read
Ensuring Compliance in Decentralized Clinical Trials
Decentralized clinical trials (DCTs) are transforming the way we approach clinical research by enabling more flexible and patient-centric...
Ben Brockman
Sep 4, 20244 min read
Common Challenges in CPG Marketing and How to Overcome Them
Consumer Packaged Goods (CPG) companies operate in one of the most competitive and fast-paced industries. With a vast array of products...
Ben Brockman
Sep 2, 20243 min read
Unmasking Deception: How False Advertising Affects Consumer Trust
In today's competitive marketplace, consumer trust is a crucial asset for any brand. However, this trust can be easily shattered by false...
Ben Brockman
Aug 30, 20244 min read
The Ultimate Guide to a Successful CRO Experience
Partnering with a Contract Research Organization (CRO) can be a game-changer for businesses looking to validate their products through...
Ben Brockman
Aug 16, 20243 min read
Harnessing Digital Health Technologies for Business Growth
As the healthcare landscape rapidly evolves, businesses are increasingly recognizing the potential of digital health technologies to...
Ben Brockman
Aug 14, 20243 min read
Legal Challenges: The Risk Brands Face with Unsubstantiated Claims
In today's competitive market, brands are under increasing pressure to stand out, often resorting to bold claims to capture consumer...
Ben Brockman
Aug 9, 20244 min read
Protect Your Brand: Why Compliant Ads with Claims are Important
In today’s competitive marketplace, companies are constantly striving to differentiate their products. Many brands rely on persuasive...
Ben Brockman
Aug 7, 20243 min read
Overcome Clinical Trial Challenges with Proven CRO Services
Navigating the complexities of clinical trials in the fields of supplements, cosmetics, skincare, superfoods, and pet health can be...
Ben Brockman
Aug 5, 20243 min read
Going Digital: How Technology is Transforming Clinical Trials
In recent years, technology has revolutionized many aspects of our lives, from the way we communicate to how we shop. The field of...
Ben Brockman
Aug 2, 20243 min read
From Shelf to Success: CPG Marketing Strategies That Deliver Results
In the highly competitive world of consumer packaged goods (CPG), effective marketing strategies are crucial for standing out on the...
Ben Brockman
Jul 31, 20243 min read
What is Puffery? Understanding Exaggerated Claims in Advertising
In the world of advertising, bold and eye-catching claims are commonplace. However, there's a fine line between truthful marketing and...
Ben Brockman
Jul 29, 20243 min read
From Start to Finish: Understanding the Benefits of CROs in Clinical Trials
In the world of clinical research, ensuring the success of a clinical trial is paramount. However, conducting a clinical trial is a...
Ben Brockman
Jul 26, 20245 min read
CPG Industry Trends for 2024
The Consumer Packaged Goods (CPG) industry is undergoing significant transformations as companies adapt to new technologies, changing...
Ben Brockman
Jul 24, 20244 min read
Cracking the Clinical Code: What is a CRO and How Does it Simplify Your Research?
In the world of clinical trials, the term Contract Research Organization (CRO) frequently pops up. But what is a Contract Research...
Ben Brockman
Jul 19, 20243 min read
Clickbait or Con? How Unethical Ads Exploit Consumers
In today's digital age, the line between engaging content and misleading marketing is becoming increasingly blurred. "Unethical ads"...
Ben Brockman
Jul 17, 20243 min read
How CPG Marketing is Evolving in the Digital Age
Consumer Packaged Goods (CPG) marketing is undergoing a significant transformation. The integration of data analytics into marketing...
Ben Brockman
Jul 15, 20243 min read
Decentralized Clinical Trials: Power of Data for Accurate Results
For decades, traditional centralized clinical trials have been the gold standard for testing new drugs and treatments. However, these...
Ben Brockman
Jul 12, 20243 min read
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