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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Monitoring Industry Trends: What's New in Supplements?
Supplement brand leaders will be aware of the industry’s ever-shifting trends, with the increasing focus of consumers on health and...
Morgan Carpenter
Oct 20, 20233 min read
How Ethical Sourcing and Fair Trade Impacts Consumer Buying Decisions
Conscious consumerism is on the rise, with ethical sourcing and fair trade practices emerging as critical factors that influence buying...
Morgan Carpenter
Oct 11, 20234 min read
Beauty from Within: Trend Watch for Brands
One key trend has swept the beauty and wellness industries and changed brands’ creation and marketing of products -- beauty from within....
Morgan Carpenter
Oct 6, 20233 min read
Latest Evidence for Natural Energy Supplements
Natural solutions are all the rage, and this extends to supplements targeting energy levels, focus, and overall cognitive performance....
Morgan Carpenter
Oct 2, 20233 min read
Latest Trend Report for Beauty Brands
Consumers in the beauty industry are increasingly savvy about the products they reach for, and the most successful cosmetics brands are...
Morgan Carpenter
Sep 27, 20233 min read
Citizen Petition Urges FTC to Promptly Reconsider Notice of Penalty Offenses to Wellness Brands
In April 2023, the FTC sent over 700 warning letters to wellness brands, including pharmaceutical producer AstraZeneca PLC, retailer CVS...
Citruslabs Staff
Sep 18, 20233 min read
Clinical Data in Your CPG Marketing for Consumer Pain Points
Effective product marketing closely ties to the success of consumer brands. One of the best CPG marketing strategies for brands to keep...
Morgan Carpenter
Sep 18, 20234 min read
Choosing the Right CRO: Guide for Consumer Brands
In the quest to create science-backed product claims, choosing the right Contract Research Organization (CRO) can make a huge...
Morgan Carpenter
Sep 6, 20234 min read
Maximizing ROI: How Contract Research Organizations Optimize Your Research Budget
We’re firm believers that supporting your product claims with clinical evidence is crucial to the success of your consumer brand. While...
Morgan Carpenter
Sep 4, 20233 min read
Misleading Beauty Claims to Avoid, and Resources for Brands
As a consumer brand operating in the beauty industry, the importance of maintaining trust and credibility cannot be overstated....
Morgan Carpenter
Jul 28, 20234 min read
Tech Trends Reshaping Skincare and Cosmetics
The world of skincare and cosmetics is always evolving, and technology is playing a big role in shaping its future. Exciting tech trends...
Morgan Carpenter
Jul 12, 20233 min read
Guidance on FDA Requirements for Supplement Claims
There are various kinds of supplement product claims that supplement brands can create through clinical research. Several of these are...
Morgan Carpenter
Jul 10, 20233 min read
How Skincare Brands can Market Mindfully
In today's world, where appearance is overly scrutinized especially online, skincare brands have a unique opportunity to promote mental...
Morgan Carpenter
Jul 3, 20234 min read
What is "Health Ownership" and why should your brand care?
One of the most notable consumer health trends of recent years is the notion of “Health ownership.” No longer reliant solely on doctors...
Morgan Carpenter
Jun 30, 20234 min read
The Beauty Revolution: Embracing Biotech in Products and Marketing
Recently, the world of beauty has undergone a remarkable transformation, fueled by groundbreaking advancements in biotechnology. Beauty...
Morgan Carpenter
Jun 23, 20232 min read
The Demand for Transparency in Supplements
Supplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency...
Morgan Carpenter
Jun 21, 20234 min read
FDA's Update Sparks Transformation for Clinical Trials
The FDA released a draft update that could affect how your clinical trial is conducted.
Susanne Mitschke
Jun 20, 20233 min read
The Key to Emerging Innovations in Hair Care
The hair care industry is a widely competitive market extending from skincare and cosmetics. Many skincare brands are now expanding their...
Morgan Carpenter
Jun 19, 20233 min read
NY's Bill Aimed at Minors’ Access to Supplements Under Scrutiny
A bill aimed at limiting the sale of weight loss and sports nutrition supplements to minors has made significant progress in the New York...
Susanne Mitschke
Jun 6, 20233 min read
Citruslabs + Rescripted: A Game-Changer for Women's Health
Citruslabs is excited to announce our partnership with Rescripted, the number one global media platform for fertility and women’s health.
Susanne Mitschke
May 18, 20233 min read
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