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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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How Selective Reporting Misleads Consumers
In today’s wellness economy, science sells. Whether you're marketing a collagen supplement, a clean skincare serum, or a calming pet...
Ben Brockman
Jun 93 min read
The Power of Interventional Studies
In a marketplace saturated with wellness, skincare, and pet health products, how can brands prove that their offerings actually work? The...
Ben Brockman
Jun 63 min read
The Scientific Edge for Australian Wellness Brands
The global wellness market is projected to reach $8.5 trillion by 2027, with the United States alone accounting for one-third of that...
Ben Brockman
Jun 43 min read
How Australian Wellness Brands Are Winning with Clinical Proof
Across the global wellness market, one truth is emerging: consumers are no longer satisfied with unverified claims. They want science,...
Ben Brockman
Jun 23 min read
Correlation vs. Causation: What to Look For in Clinical Trials
If you’ve ever read a headline like “Drinking green tea daily linked to longer life,” you’ve encountered the classic trap of correlation...
Ben Brockman
May 303 min read
What Brands Need to Know About Recall Bias
In the world of clinical trials, where reliable data is the backbone of credible claims, one subtle yet significant threat to validity is...
Ben Brockman
May 283 min read
Understanding Retrospective Studies in Clinical Research
In the evolving landscape of clinical research, retrospective studies have gained traction as a cost-effective and insightful method for...
Ben Brockman
May 264 min read
What is Confirmation Bias in Clinical Trials?
When we talk about building trust in consumer health products, like supplements, skincare, or pet wellness, there’s a buzz around...
Ben Brockman
May 233 min read
Understanding Subgroup Analysis in Clinical Research
When it comes to clinical research in consumer health and wellness products, understanding how different groups of users respond to your...
Ben Brockman
May 213 min read
What are Case-Control Studies for Consumer Products?
In today’s wellness market, clinical evidence isn’t just a nice-to-have, it’s a must-have for building trust and standing out in a...
Ben Brockman
May 193 min read
Using Prospective Studies to Validate Wellness Products
Let’s be honest: we’ve all rolled our eyes at the phrase “clinically tested.” It’s slapped on everything from wrinkle creams to probiotic...
Ben Brockman
May 163 min read
Understanding Expectation Bias in Clinical Trials
In the world of wellness, skincare, supplements, and even pet health, clinical trials are becoming a gold standard for substantiating...
Ben Brockman
May 143 min read
How Consumer Bias Shapes Perception in Clinical Research
In today’s consumer-driven market, where wellness, skincare, supplements, and even pet health products are purchased based on reviews,...
Ben Brockman
May 94 min read
Why Open Access Journals Matter in Clinical Research
In an era where consumers demand more transparency and credibility, open access journals are emerging as a vital component in the...
Ben Brockman
May 73 min read
What is a Cross-Sectional Study? A Guide for Wellness Brands
In today’s highly competitive wellness market, brands must do more than simply promise results, they must prove them. Whether you’re...
Ben Brockman
May 53 min read
How Research-Backed Products Can Help You Get Into Retail
Retail buyers are constantly on the lookout for brands that stand out, not just in packaging, but in proof. In today’s competitive...
Ben Brockman
May 23 min read
Understanding Cohort Studies in Clinical Research
In the world of clinical research, cohort studies are a fundamental methodology used to evaluate the effectiveness and safety of products...
Ben Brockman
Apr 303 min read
The Importance of Publishing Clinical Trials Results
In an era where consumers have endless choices and information at their fingertips, simply claiming that your product works isn’t enough....
Ben Brockman
Apr 253 min read
Find the Right Study Design in 2 Minutes: Introducing CitrusMatch
If you’re a wellness, supplement, skincare, or pet health brand, you know clinical research is a must: but figuring out what kind of...
Ben Brockman
Apr 233 min read
What is a Single-Blind Trial? The Method Behind the Claims
In a world where every brand claims to be “clinically tested” or “scientifically proven,” it’s easy for consumers, and even industry...
Ben Brockman
Apr 213 min read
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