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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Effective Supplement Formulation for Creating High-Quality Products
The supplement industry is booming, with consumers increasingly turning to vitamins, minerals, and herbal blends to support their health....
Ben Brockman
Mar 12, 20253 min read
Effective Retail Marketing Strategies to Boost Sales
Retail marketing is the backbone of any successful brick-and-mortar or eCommerce business. With evolving consumer behaviors and...
Ben Brockman
Mar 10, 20253 min read
Understanding Supplement Ingredients: A Guide for Brands and Manufacturers
For supplement brands and manufacturers, the choice of supplement ingredients is a critical factor in product development, market...
Ben Brockman
Mar 7, 20253 min read
CPG Content Marketing: Strategies to Build Brand Loyalty and Drive Sales
Imagine walking into a store and being drawn to a brand - not just because of its packaging, but because you know its story, trust its...
Ben Brockman
Mar 5, 20253 min read
The Science Behind Cosmetic Formulation
Cosmetic formulation is the art and science of developing beauty and skincare products that are safe, effective, and appealing to...
Ben Brockman
Mar 3, 20253 min read
Supplement Packaging: How to Design for Success
When it comes to selling supplements, supplement packaging plays a crucial role in attracting consumers, building brand trust, and...
Ben Brockman
Feb 28, 20253 min read
What Are Clinical Operations?
Behind every successful clinical trial is a well-organized system ensuring everything runs smoothly from planning to data collection....
Ben Brockman
Feb 26, 20253 min read
The Role of a Principal Investigator in Clinical Trials
In the world of clinical trials, especially within industries like supplements, skincare, cosmetics, superfoods, and pet health, the...
Ben Brockman
Feb 24, 20253 min read
Why Diversity in Clinical Trials is Important
In recent years, the call for diversity in clinical trials has grown louder, and for good reason. Clinical trials aren’t just a...
Ben Brockman
Feb 21, 20253 min read
How Focus Groups Unlock Valuable Product Insights
When it comes to product development and marketing, understanding your audience is key. One of the most effective ways to gain deep...
Ben Brockman
Feb 19, 20254 min read
Citruslabs Expands to the UK Health and Wellness Market
The UK health and wellness industry is thriving, valued at approximately £200 billion , and consumers are demanding more from brands than...
Ben Brockman
Feb 12, 20253 min read
Real-World Evidence Data Analysis for Unlocking Actionable Insights
In the world of consumer health products (whether supplements, skincare, superfoods, or pet health) real-world evidence (RWE) is...
Ben Brockman
Feb 10, 20253 min read
Shelf-Life Testing Explained: Protecting Your Brand and Consumers
Shelf-life testing is a critical process in the development and marketing of consumer products, from skincare and cosmetics to dietary...
Ben Brockman
Feb 7, 20253 min read
How Stability Testing Ensures Product Quality and Shelf Life
Stability testing is a crucial process in the development of cosmetics, supplements, skincare, and other consumer products. It ensures...
Ben Brockman
Feb 5, 20253 min read
Microbiological Testing for Safe and High-Quality Products
Ensuring product safety is a top priority for brands in skincare, supplements, cosmetics, and pet health. One essential step in this...
Ben Brockman
Feb 3, 20252 min read
What Does "Dermatologically Tested" Really Mean?
When shopping for skincare, cosmetics, or personal care products, you've likely come across the term "dermatologically tested" on labels...
Ben Brockman
Jan 31, 20253 min read
The Importance of Testing for Beauty Products
In today’s beauty industry, where new products are constantly entering the market, consumers are becoming increasingly cautious about...
Ben Brockman
Jan 27, 20254 min read
How Is Clinical Trial Data Analyzed?
Clinical trials are essential for verifying the safety and efficacy of products in industries such as skincare, supplements, cosmetics,...
Ben Brockman
Jan 22, 20254 min read
The Role of Regulatory Agencies in Combating False Advertising
Today’s consumer brands are in constant competition to capture consumer attention. Unfortunately, some take shortcuts by resorting to...
Ben Brockman
Jan 20, 20252 min read
What Are Adverse Events in Clinical Trials?
When conducting clinical trials, especially in the health and wellness space, it's vital to understand the concept of an "adverse event."...
Ben Brockman
Jan 15, 20253 min read
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