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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Real-World Evidence Data Analysis for Unlocking Actionable Insights
In the world of consumer health products (whether supplements, skincare, superfoods, or pet health) real-world evidence (RWE) is...
Ben Brockman
Feb 10, 20253 min read
Shelf-Life Testing Explained: Protecting Your Brand and Consumers
Shelf-life testing is a critical process in the development and marketing of consumer products, from skincare and cosmetics to dietary...
Ben Brockman
Feb 7, 20253 min read
How Stability Testing Ensures Product Quality and Shelf Life
Stability testing is a crucial process in the development of cosmetics, supplements, skincare, and other consumer products. It ensures...
Ben Brockman
Feb 5, 20253 min read
Microbiological Testing for Safe and High-Quality Products
Ensuring product safety is a top priority for brands in skincare, supplements, cosmetics, and pet health. One essential step in this...
Ben Brockman
Feb 3, 20252 min read
What Does "Dermatologically Tested" Really Mean?
When shopping for skincare, cosmetics, or personal care products, you've likely come across the term "dermatologically tested" on labels...
Ben Brockman
Jan 31, 20253 min read
The Importance of Testing for Beauty Products
In today’s beauty industry, where new products are constantly entering the market, consumers are becoming increasingly cautious about...
Ben Brockman
Jan 27, 20254 min read
How Is Clinical Trial Data Analyzed?
Clinical trials are essential for verifying the safety and efficacy of products in industries such as skincare, supplements, cosmetics,...
Ben Brockman
Jan 22, 20254 min read
The Role of Regulatory Agencies in Combating False Advertising
Today’s consumer brands are in constant competition to capture consumer attention. Unfortunately, some take shortcuts by resorting to...
Ben Brockman
Jan 20, 20252 min read
The Role of Pilot Studies in Clinical Trials
When it comes to clinical trials, a pilot study is an invaluable tool for ensuring success. Acting as a trial run for the full-scale...
Ben Brockman
Jan 10, 20253 min read
Advancing Innovation in Underfunded Research Areas
The world of scientific research is vast, but not all areas receive the attention or funding they deserve. Fields like longevity, women’s...
Ben Brockman
Jan 8, 20254 min read
Innovative CPG Marketing Strategies for 2025
As we step into 2025, the CPG industry faces new opportunities and challenges driven by technological advancements, shifting consumer...
Ben Brockman
Jan 6, 20254 min read
How to Improve Brand Perception in CPG Marketing
When it comes to the world consumer packaged goods (CPG), brand perception can make or break your success. A positive brand perception...
Ben Brockman
Jan 3, 20253 min read
The Future of Clinical Trials in 2025
The landscape of clinical trials is evolving rapidly, driven by groundbreaking advancements in technology, methodology, and...
Ben Brockman
Jan 1, 20253 min read
How to Market a New CPG Product
Breaking into the Consumer Packaged Goods (CPG) industry with a new product is no small feat. With countless options available to...
Ben Brockman
Dec 30, 20243 min read
Understanding the Phases of Clinical Trials
When it comes to proving the safety and effectiveness of consumer products like supplements, cosmetics, skincare, and superfoods,...
Ben Brockman
Dec 25, 20244 min read
Why Contract Research Organizations Are the Future
In the fast-evolving landscape of clinical research, Contract Research Organizations (CROs) are emerging as key players shaping the...
Ben Brockman
Dec 18, 20243 min read
Digital Marketing Strategies for CPG Companies
Consumer Packaged Goods (CPG) companies face a unique set of challenges in the digital age. From fierce competition to evolving consumer...
Ben Brockman
Dec 16, 20244 min read
Hybrid Clinical Trials: Combining Traditional and Decentralized Methods
Hybrid clinical trials are revolutionizing the way research is conducted in industries like supplements, cosmetics, and pet health. By...
Ben Brockman
Dec 13, 20243 min read
The Impact of Decentralized Clinical Trials on Data Quality
Decentralized clinical trials (DCTs) are transforming the landscape of clinical research. By leveraging technology to bring trials...
Ben Brockman
Dec 4, 20245 min read
Why Market Research is Crucial for CPG Brands
Consumer Packaged Goods (CPG) brands operate in a highly competitive landscape. Understanding your audience, competitors, and market...
Ben Brockman
Dec 2, 20244 min read
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