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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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In Silico Testing in Clinical Trials: A High-Level Overview
In the fast-evolving world of product development, in silico testing is emerging as a powerful and innovative tool. By leveraging...
Ben Brockman
Jan 13, 20253 min read
The Role of Pilot Studies in Clinical Trials
When it comes to clinical trials, a pilot study is an invaluable tool for ensuring success. Acting as a trial run for the full-scale...
Ben Brockman
Jan 10, 20253 min read
Advancing Innovation in Underfunded Research Areas
The world of scientific research is vast, but not all areas receive the attention or funding they deserve. Fields like longevity, women’s...
Ben Brockman
Jan 8, 20254 min read
Innovative CPG Marketing Strategies for 2025
As we step into 2025, the CPG industry faces new opportunities and challenges driven by technological advancements, shifting consumer...
Ben Brockman
Jan 6, 20254 min read
How to Improve Brand Perception in CPG Marketing
When it comes to the world consumer packaged goods (CPG), brand perception can make or break your success. A positive brand perception...
Ben Brockman
Jan 3, 20253 min read
The Future of Clinical Trials in 2025
The landscape of clinical trials is evolving rapidly, driven by groundbreaking advancements in technology, methodology, and...
Ben Brockman
Jan 1, 20253 min read
How to Market a New CPG Product
Breaking into the Consumer Packaged Goods (CPG) industry with a new product is no small feat. With countless options available to...
Ben Brockman
Dec 30, 20243 min read
Understanding the Phases of Clinical Trials
When it comes to proving the safety and effectiveness of consumer products like supplements, cosmetics, skincare, and superfoods,...
Ben Brockman
Dec 25, 20244 min read
Why Contract Research Organizations Are the Future
In the fast-evolving landscape of clinical research, Contract Research Organizations (CROs) are emerging as key players shaping the...
Ben Brockman
Dec 18, 20243 min read
Digital Marketing Strategies for CPG Companies
Consumer Packaged Goods (CPG) companies face a unique set of challenges in the digital age. From fierce competition to evolving consumer...
Ben Brockman
Dec 16, 20244 min read
Hybrid Clinical Trials: Combining Traditional and Decentralized Methods
Hybrid clinical trials are revolutionizing the way research is conducted in industries like supplements, cosmetics, and pet health. By...
Ben Brockman
Dec 13, 20243 min read
How to Avoid Participant Dropouts in Clinical Trials
Participant retention is one of the most critical factors in the success of clinical trials. Whether you're testing a new skincare...
Ben Brockman
Dec 9, 20243 min read
The Impact of Decentralized Clinical Trials on Data Quality
Decentralized clinical trials (DCTs) are transforming the landscape of clinical research. By leveraging technology to bring trials...
Ben Brockman
Dec 4, 20245 min read
Why Market Research is Crucial for CPG Brands
Consumer Packaged Goods (CPG) brands operate in a highly competitive landscape. Understanding your audience, competitors, and market...
Ben Brockman
Dec 2, 20244 min read
Strategies for Preventing False Advertising
False advertising doesn’t just lead to lawsuits—it erodes trust, damages reputations, and alienates customers. In a competitive...
Ben Brockman
Nov 29, 20244 min read
The Role of Strategic Planning in Decentralized Clinical Trials
Decentralized clinical trials (DCTs) have revolutionized the way clinical research is conducted. By leveraging digital tools and remote...
Ben Brockman
Nov 27, 20243 min read
How Traditional Marketing Powers CPG Product Success
In a world dominated by digital ads and social media, traditional marketing still holds an indispensable place in the playbook of...
Ben Brockman
Nov 25, 20245 min read
Why Clinical Trials Matter for Women’s Health Brands
Women’s health products have experienced a surge in demand as consumers seek solutions tailored to their unique needs. From hormonal...
Ben Brockman
Nov 22, 20243 min read
The Importance of 3rd Party Clinical Trials for Product Validation
Today’s consumers demand transparency and proof of efficacy when it comes to products they use, from skincare and cosmetics to...
Ben Brockman
Nov 18, 20243 min read
How to Conduct Real-World Evidence Studies: A Practical Guide
Real-world evidence (RWE) studies have become a cornerstone in evaluating product efficacy in non-pharmaceutical fields like skincare,...
Ben Brockman
Nov 11, 20245 min read
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