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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Understanding the Phases of Clinical Trials
When it comes to proving the safety and effectiveness of consumer products like supplements, cosmetics, skincare, and superfoods,...
Ben Brockman
Dec 25, 20244 min read
Why Contract Research Organizations Are the Future
In the fast-evolving landscape of clinical research, Contract Research Organizations (CROs) are emerging as key players shaping the...
Ben Brockman
Dec 18, 20243 min read
Digital Marketing Strategies for CPG Companies
Consumer Packaged Goods (CPG) companies face a unique set of challenges in the digital age. From fierce competition to evolving consumer...
Ben Brockman
Dec 16, 20244 min read
Hybrid Clinical Trials: Combining Traditional and Decentralized Methods
Hybrid clinical trials are revolutionizing the way research is conducted in industries like supplements, cosmetics, and pet health. By...
Ben Brockman
Dec 13, 20243 min read
How to Avoid Participant Dropouts in Clinical Trials
Participant retention is one of the most critical factors in the success of clinical trials. Whether you're testing a new skincare...
Ben Brockman
Dec 9, 20243 min read
The Impact of Decentralized Clinical Trials on Data Quality
Decentralized clinical trials (DCTs) are transforming the landscape of clinical research. By leveraging technology to bring trials...
Ben Brockman
Dec 4, 20245 min read
Why Market Research is Crucial for CPG Brands
Consumer Packaged Goods (CPG) brands operate in a highly competitive landscape. Understanding your audience, competitors, and market...
Ben Brockman
Dec 2, 20244 min read
Strategies for Preventing False Advertising
False advertising doesn’t just lead to lawsuits—it erodes trust, damages reputations, and alienates customers. In a competitive...
Ben Brockman
Nov 29, 20244 min read
The Role of Strategic Planning in Decentralized Clinical Trials
Decentralized clinical trials (DCTs) have revolutionized the way clinical research is conducted. By leveraging digital tools and remote...
Ben Brockman
Nov 27, 20243 min read
How Traditional Marketing Powers CPG Product Success
In a world dominated by digital ads and social media, traditional marketing still holds an indispensable place in the playbook of...
Ben Brockman
Nov 25, 20245 min read
Why Clinical Trials Matter for Women’s Health Brands
Women’s health products have experienced a surge in demand as consumers seek solutions tailored to their unique needs. From hormonal...
Ben Brockman
Nov 22, 20243 min read
The Importance of 3rd Party Clinical Trials for Product Validation
Today’s consumers demand transparency and proof of efficacy when it comes to products they use, from skincare and cosmetics to...
Ben Brockman
Nov 18, 20243 min read
How to Conduct Real-World Evidence Studies: A Practical Guide
Real-world evidence (RWE) studies have become a cornerstone in evaluating product efficacy in non-pharmaceutical fields like skincare,...
Ben Brockman
Nov 11, 20245 min read
What is Good Clinical Practice (GCP) and Why Does it Matter in Clinical Trials?
In clinical trials, trust and accuracy are everything. Whether for skincare products, supplements, or pet health, the quality and...
Ben Brockman
Nov 8, 20244 min read
The Impact of CPG Marketing on Sales
A well-executed marketing strategy can be a game-changer for CPG brands looking to increase their sales performance. As consumer...
Ben Brockman
Nov 6, 20245 min read
Contract Research Organizations and Their Impact on Product Development
From skincare and cosmetics to supplements and wellness products, creating a product that stands out requires more than innovative...
Ben Brockman
Nov 4, 20246 min read
The Role of Social Media in False Advertising
All of the large social media platforms like Instagram, TikTok, and Facebook have become powerful advertising tools. With billions of...
Ben Brockman
Nov 1, 20245 min read
The Evolution of Decentralized Clinical Trials
As clinical research grows more complex and diverse, the industry continues to embrace decentralized clinical trials (DCTs), reshaping...
Ben Brockman
Oct 30, 20244 min read
The Top Tools for CPG Marketing Analysis
In the consumer packaged goods (CPG) industry, marketing success hinges on data-driven strategies that resonate with consumer demands and...
Ben Brockman
Oct 28, 20244 min read
How to Implement Ethical Practices in Marketing
Consumers are becoming more aware and discerning of the messages and tactics companies use to promote their products and services. As a...
Ben Brockman
Oct 23, 20245 min read
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