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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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The FTC's Final Rule: How They Are Combating Fake Reviews
Consumer trust is critical. Whether you're selling supplements, skincare, superfoods, or pet health products, your success hinges on your...
Ben Brockman
Sep 18, 20244 min read
The Impact of Contract Research Organizations on Healthcare Innovation
In today’s healthcare landscape, innovation is key to meeting the growing demands of patients, consumers, and professionals alike. One...
Ben Brockman
Sep 16, 20244 min read
10 Proven Strategies to Boost Your CPG Marketing Success
In the fast-paced world of consumer packaged goods (CPG), having a well-optimized marketing strategy is key to staying competitive and...
Ben Brockman
Sep 11, 20244 min read
Common False Advertising Claims in Health Products
When it comes to health products, from supplements to skincare, companies are under constant pressure to stand out. However, when...
Ben Brockman
Sep 9, 20244 min read
Global Expansion: The Role of CROs in International Clinical Trials
In the world of clinical trials, global expansion is becoming increasingly important. As companies look beyond domestic markets to...
Ben Brockman
Sep 6, 20244 min read
Ensuring Compliance in Decentralized Clinical Trials
Decentralized clinical trials (DCTs) are transforming the way we approach clinical research by enabling more flexible and patient-centric...
Ben Brockman
Sep 4, 20244 min read
Common Challenges in CPG Marketing and How to Overcome Them
Consumer Packaged Goods (CPG) companies operate in one of the most competitive and fast-paced industries. With a vast array of products...
Ben Brockman
Sep 2, 20243 min read
Unmasking Deception: How False Advertising Affects Consumer Trust
In today's competitive marketplace, consumer trust is a crucial asset for any brand. However, this trust can be easily shattered by false...
Ben Brockman
Aug 30, 20244 min read
Cost-Effective Strategies for Working with CROs
Working with a Contract Research Organization (CRO) can be a smart move for companies looking to conduct clinical trials, consumer...
Ben Brockman
Aug 26, 20243 min read
The Importance of Packaging in CPG Marketing
In the world of consumer packaged goods (CPG), marketing extends far beyond traditional advertising and digital campaigns. One of the...
Ben Brockman
Aug 21, 20244 min read
The Impact of False Advertising on Brand Reputation
In today's world, brands are constantly in a race to grab your attention! With the power of digital marketing at their fingertips,...
Ben Brockman
Aug 19, 20244 min read
The Ultimate Guide to a Successful CRO Experience
Partnering with a Contract Research Organization (CRO) can be a game-changer for businesses looking to validate their products through...
Ben Brockman
Aug 16, 20243 min read
Harnessing Digital Health Technologies for Business Growth
As the healthcare landscape rapidly evolves, businesses are increasingly recognizing the potential of digital health technologies to...
Ben Brockman
Aug 14, 20243 min read
Capturing Consumer Interest: Emerging CPG Marketing Trends
In today's rapidly evolving market, consumer packaged goods (CPG) companies face the challenge of staying relevant and capturing consumer...
Ben Brockman
Aug 12, 20243 min read
Legal Challenges: The Risk Brands Face with Unsubstantiated Claims
In today's competitive market, brands are under increasing pressure to stand out, often resorting to bold claims to capture consumer...
Ben Brockman
Aug 9, 20244 min read
Protect Your Brand: Why Compliant Ads with Claims are Important
In today’s competitive marketplace, companies are constantly striving to differentiate their products. Many brands rely on persuasive...
Ben Brockman
Aug 7, 20243 min read
Overcome Clinical Trial Challenges with Proven CRO Services
Navigating the complexities of clinical trials in the fields of supplements, cosmetics, skincare, superfoods, and pet health can be...
Ben Brockman
Aug 5, 20243 min read
Going Digital: How Technology is Transforming Clinical Trials
In recent years, technology has revolutionized many aspects of our lives, from the way we communicate to how we shop. The field of...
Ben Brockman
Aug 2, 20243 min read
From Shelf to Success: CPG Marketing Strategies That Deliver Results
In the highly competitive world of consumer packaged goods (CPG), effective marketing strategies are crucial for standing out on the...
Ben Brockman
Jul 31, 20243 min read
From Start to Finish: Understanding the Benefits of CROs in Clinical Trials
In the world of clinical research, ensuring the success of a clinical trial is paramount. However, conducting a clinical trial is a...
Ben Brockman
Jul 26, 20245 min read
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