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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Unmasking Deception: How False Advertising Affects Consumer Trust
In today's competitive marketplace, consumer trust is a crucial asset for any brand. However, this trust can be easily shattered by false...
Ben Brockman
Aug 30, 20244 min read
Cost-Effective Strategies for Working with CROs
Working with a Contract Research Organization (CRO) can be a smart move for companies looking to conduct clinical trials, consumer...
Ben Brockman
Aug 26, 20243 min read
The Importance of Packaging in CPG Marketing
In the world of consumer packaged goods (CPG), marketing extends far beyond traditional advertising and digital campaigns. One of the...
Ben Brockman
Aug 21, 20244 min read
The Impact of False Advertising on Brand Reputation
In today's world, brands are constantly in a race to grab your attention! With the power of digital marketing at their fingertips,...
Ben Brockman
Aug 19, 20244 min read
The Ultimate Guide to a Successful CRO Experience
Partnering with a Contract Research Organization (CRO) can be a game-changer for businesses looking to validate their products through...
Ben Brockman
Aug 16, 20243 min read
Harnessing Digital Health Technologies for Business Growth
As the healthcare landscape rapidly evolves, businesses are increasingly recognizing the potential of digital health technologies to...
Ben Brockman
Aug 14, 20243 min read
Capturing Consumer Interest: Emerging CPG Marketing Trends
In today's rapidly evolving market, consumer packaged goods (CPG) companies face the challenge of staying relevant and capturing consumer...
Ben Brockman
Aug 12, 20243 min read
Legal Challenges: The Risk Brands Face with Unsubstantiated Claims
In today's competitive market, brands are under increasing pressure to stand out, often resorting to bold claims to capture consumer...
Ben Brockman
Aug 9, 20244 min read
Protect Your Brand: Why Compliant Ads with Claims are Important
In today’s competitive marketplace, companies are constantly striving to differentiate their products. Many brands rely on persuasive...
Ben Brockman
Aug 7, 20243 min read
Overcome Clinical Trial Challenges with Proven CRO Services
Navigating the complexities of clinical trials in the fields of supplements, cosmetics, skincare, superfoods, and pet health can be...
Ben Brockman
Aug 5, 20243 min read
Going Digital: How Technology is Transforming Clinical Trials
In recent years, technology has revolutionized many aspects of our lives, from the way we communicate to how we shop. The field of...
Ben Brockman
Aug 2, 20243 min read
From Shelf to Success: CPG Marketing Strategies That Deliver Results
In the highly competitive world of consumer packaged goods (CPG), effective marketing strategies are crucial for standing out on the...
Ben Brockman
Jul 31, 20243 min read
From Start to Finish: Understanding the Benefits of CROs in Clinical Trials
In the world of clinical research, ensuring the success of a clinical trial is paramount. However, conducting a clinical trial is a...
Ben Brockman
Jul 26, 20245 min read
CPG Industry Trends for 2024
The Consumer Packaged Goods (CPG) industry is undergoing significant transformations as companies adapt to new technologies, changing...
Ben Brockman
Jul 24, 20244 min read
Cracking the Clinical Code: What is a CRO and How Does it Simplify Your Research?
In the world of clinical trials, the term Contract Research Organization (CRO) frequently pops up. But what is a Contract Research...
Ben Brockman
Jul 19, 20243 min read
Decentralized Clinical Trials: Power of Data for Accurate Results
For decades, traditional centralized clinical trials have been the gold standard for testing new drugs and treatments. However, these...
Ben Brockman
Jul 12, 20243 min read
Behind the Scenes: How Lab Testing for Cosmetic Products Guarantees Quality
In the ever-evolving world of cosmetics, quality is paramount. Consumers are more informed than ever and demand products that are safe,...
Ben Brockman
Jun 12, 20242 min read
Cat Research: How Efficacy Trials are Shaping Superior Feline Supplements
In the competitive environment of pet health companies, the quest to develop cutting-edge products tailored for feline companions has...
Anna Jakubowitz
Mar 20, 20242 min read
The Role of Influencers and Social Media in Supplement Marketing Strategies
The rise of influencers and social media platforms has changed the way brands promote their products. Nowhere is this more evident than...
Anna Jakubowitz
Mar 18, 20243 min read
3 Challenges Wellness Brands Are Facing Today (And How to Overcome Them)
Wellness brands today are navigating a market filled with both opportunities and challenges. Here's an in-depth look at three significant...
Bethany Schoengarth
Feb 26, 20242 min read
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