Clinical trials and Research Blog

In today’s wellness and beauty markets, science sells, but only when it’s credible. With phrases like clinically tested and scientifically proven flooding product packaging, savvy consumers and regulators are asking the same question: Where’s the data? One key number that often makes or breaks the credibility of a clinical trial is the p-value. Whether you’re launching a new supplement, skincare serum, or pet health product, understanding how p-values work, and what they actu

When it comes to clinical trials, participants need to know exactly what they're signing up for, and brands must uphold transparency to build credibility. This is where the informed consent form becomes a cornerstone of ethical research. Far more than just paperwork, it’s a vital communication tool that protects both participants and the integrity of your clinical trial. What is an Informed Consent Form? An informed consent form  (ICF) is a legal and ethical document provided

When you read that a supplement is “clinically proven”  to support joint health or that a serum “reduced wrinkles in 8 weeks,”  you’re seeing the end result of a very selective process. Clinical trials don’t test products on just anyone, they rely on carefully defined eligibility criteria  to decide who qualifies to participate. In non-pharmaceutical trials, especially in the supplement, skincare, and wellness spaces, eligibility criteria quietly do the heavy lifting: ensurin

In an industry overflowing with bold claims and buzzwords, statistical significance is one of the few tools that can truly separate credible brands from the crowd. For health and wellness categories, clinical research isn’t just a luxury, it’s a necessity. But not all research is created equal. The difference between “nice to have” results and real, marketable proof often comes down to whether your findings are statistically significant. Let’s dive into what that actually mea

As wellness, skincare, and supplement brands increasingly invest in clinical trials to support their product claims, one term that's gaining traction is eCOA. But what exactly is eCOA in clinical trials, and why should brands in the beauty and wellness space care? Whether you're developing a new collagen supplement, a probiotic for pets, or a clinically backed moisturizer, understanding eCOA can help you enhance trial reliability, consumer trust, and marketing transparency. W