Clinical trials and Research Blog

In an industry where consumer trust hinges on product safety and transparency, allergy patch testing has become an essential tool for skincare and cosmetic brands. Whether you're launching a new moisturizer, serum, or natural deodorant, ensuring your product is dermatologically tested can significantly impact its credibility, and its success on the market. But what exactly is allergy patch testing, and how does it differ from other forms of clinical evaluation? Let’s break it

Behind every well-run clinical trial is a skilled professional ensuring each step stays on track: the clinical research coordinator. These individuals are essential to the smooth and ethical operation of trials, managing everything from participant recruitment to regulatory compliance. Whether a trial is testing a new nutritional intervention, a medical device, or any product, clinical research coordinators are the ones translating complex protocols into well-executed studies

Ever wonder why some wellness brands feel like they just get you? It’s not luck, it’s consumer insights. From supplements and skincare to pet health, the smartest brands are rethinking how they run clinical trials by listening to the voices that matter most: their customers. When real-world experiences meet scientific validation, innovation happens. But what exactly are consumer insights? And how are they driving innovation for clinical trials in the health and wellness space

Formula changes are a natural part of product innovation, whether prompted by new ingredient research, evolving customer expectations, or sustainability goals. For consumer brands, especially in the supplement, skincare, and wellness spaces, these updates are an exciting opportunity to revitalize marketing campaigns. But they must be handled carefully. In this guide, we break down best practices for ethically and effectively marketing a formula change, including how to commun

In the world of clinical research patient retention is one of the most vital yet overlooked components of study success. Recruiting participants is just the beginning. Keeping them engaged, compliant, and enrolled through the study? That’s where the real challenge lies. High dropout rates don’t just compromise your data integrity; they also cost time, money, and brand credibility. So, how can wellness and consumer health brands ensure that participants stay the course? Let’s