Clinical trials and Research Blog

Ever found yourself adding something to your cart that you didn’t plan to buy, but suddenly had to have? That’s the power of impulse purchases. Whether online or in-store, brands have refined the art of triggering this spontaneous behavior. But what really drives impulse buying, and how can brands harness it ethically and effectively? Let’s explore the psychology, marketing strategies, and even the role of science-backed marketing claims that fuel these split-second decisions

In the world of dietary supplements, particularly vitamins, quality and safety are of the greatest importance. With an ever-growing market flooded with various brands and products, how can consumers be sure that the vitamins they purchase are both effective and safe? This is where 3rd party vitamin testing comes into play. This blog post will dive into the significance of 3rd party vitamin testing, how it works, and why it’s crucial for both consumers and brands. What is 3rd

Site engagement in clinical trials isn't just a buzzword, it’s the backbone of trial success. For sponsors and CROs, maintaining strong, collaborative relationships with sites is essential for maximizing patient recruitment, retention, and data quality. Now, with decentralized clinical trials (DCTs)  and digital solutions on the rise, the landscape of site engagement is rapidly evolving. Let’s explore how technology and strategic collaboration can reinvent how sponsors and si

Before you ever recruit a participant or collect a data point, there’s one critical step that sets your clinical trial up for success:...

When you swipe on lipstick or apply a soothing serum, cosmetic regulations might be the last thing on your mind. Yet, behind every beauty...